#Japan #Hair Care #Shibuya #TAYA #WaterJewel

Introduction to WaterJewel Cuticle Plus

TAYA, a leading name in the beauty industry, is proud to announce the launch of its latest product, WaterJewel Cuticle Plus, scheduled for release on June 1, 2025. This innovative addition to the WaterJewel series will be available at all TAYA salons across Japan and on the TAYA online store. This product has been designed to offer a luxurious restoration experience that caters to the needs of aging hair, combining advanced technology with nature-inspired ingredients.

Product Features

Shampoo

• - Release Date: June 1, 2025
• - Volume: 250ml
• - Price: ¥2,750

The WaterJewel Cuticle Plus Shampoo promises to gently cleanse and restore the hair with its rich foam, ensuring that the hair remains supple and radiant. Formulated with cleansing agents derived from apricot oil, this shampoo effectively lifts accumulated dirt while preserving moisture, allowing for a clean yet gentle wash.

Treatment

• - Release Date: June 1, 2025
• - Volume: 200g
• - Price: ¥2,750

The WaterJewel Cuticle Plus Treatment is formulated to repair damaged hair both externally and internally. Infused with Sugar Coat, a plant-based ingredient extracted from corn, it provides moisture to the hair’s core while enveloping it in a soft, protective layer. This results in beautifully smooth and shiny hair, making it ideal for anyone looking to revitalize their locks.

Ingredient Highlights

The key player in the Cuticle Plus formula is Phytantriol, a reparative ingredient known for its remarkable ability to form a continuous emulsion, effectively locking in moisture and ensuring the hair cuticle is neatly aligned. Additionally, Argan Oil, sourced from Morocco, adds nourishment, giving the hair a luminous shine.

The WaterJewel series is enriched with Tremella Mushroom Extract for its exceptional hydration properties and Elk Lactone to help repair hair damaged by heat styling tools.

Fragrance

The product showcases a sophisticated and refreshing scent blend of Urban Bergamot and White Tea, delivering a citrusy freshness paired with the subtle sweetness of white tea, making it a truly enjoyable experience during your hair care routine. This gender-neutral fragrance will appeal to a wide range of consumers.

Sustainable Packaging

In line with TAYA's commitment to environmental sustainability, the packaging for WaterJewel Cuticle Plus features the signature TAYA GREEN color and incorporates biomass plastic, derived from natural sources, demonstrating a focus on eco-friendliness.

Unique Development Story

A special video titled 'The Story Behind Cuticle Plus' is available, shedding light on the critical need for cuticle care in today's world, particularly for adults. This video highlights the meticulous development process by the brand's dedicated team.

How to Purchase

Consumers can find the WaterJewel Cuticle Plus products at any TAYA salon nationwide or purchase them directly from the TAYA online store. For those interested, more detailed product information can be accessed through the special feature page on TAYA’s website.

About TAYA

Founded with a mission to bring dreams and hopes to everyone, TAYA operates approximately 60 salons across Japan under various brands, including TAYA, Shampoo, and ano. The company not only focuses on salon services but also on developing original hair care products, all while continually enhancing customer satisfaction through partnerships with other companies.

Company Overview

• - Company Name: TAYA Co., Ltd.
• - CEO: Takamasa Nakamura
• - Headquarters: 5-23-13 Sendagaya, Shibuya-ku, Tokyo
• - Official Website: tayanet.jp
• - Corporate Site: taya.co.jp
• - Online Store: taya-onlinestore.com
• - Social Media: Follow them on Instagram, X, YouTube, and note for updates and promotions.