Pure Hockey Expands Its Reach by Opening a New Store in Bountiful, Utah

Pure Hockey Expands Its Reach in Utah

Pure Hockey, the nation's largest retail chain for hockey equipment, solidified its dedication to the vibrant hockey community in Utah with the opening of its new store in Bountiful. Officialized on July 1, 2026, this marks Pure Hockey's second presence in the state, following the successful establishment of the Murray location.

With over 110 stores across the United States, Pure Hockey remains a top destination for hockey enthusiasts, including players, coaches, and fans alike. The Bountiful store provides the largest assortment of hockey gear from top-tier brands alongside expert advice from knowledgeable staff members. From skates and sticks to protective equipment and apparel, Pure Hockey aims to cater to players of all skill levels and ages, helping them to maximize their performance on the ice.

David Nectow, the CEO of Pure Hockey, expressed great excitement regarding this new venture, remarking, "We are thrilled to expand our footprint in Bountiful and support the remarkable growth of hockey across Utah. The enthusiasm surrounding the sport and our commitment to fostering it in the state present an opportune moment for our expansion. Whether you're a novice lacing up your skates for the first time or a seasoned player, our mission is to provide the resources, expertise, and product selection necessary for every player to enhance their hockey journey."

The opening of the Bountiful store also signifies Pure Hockey's ongoing support for local teams and leagues through its comprehensive Team Sales program. This initiative simplifies the purchasing experience for various organizations by providing tailored solutions. These include custom apparel, equipment, online team stores, learn-to-play packages, and dedicated assistance. Such offerings allow local teams to concentrate on player development, while Pure Hockey serves as a reliable partner for their equipment and gear needs.

Another facet of Pure Hockey's mission is the encouragement of grassroots hockey participation. As the official retail partner of the NHL’s Learn to Play program, Pure Hockey actively aids in introducing new players to the sport. They provide essential equipment, resources, and guidance to facilitate an engaging start for newcomers. Through these initiatives, Pure Hockey strives to nurture the next generation of players and enhance hockey communities nationwide.

The new store is strategically located at 420 West 500 South, Suite B, in Bountiful, UT 84010. A celebratory grand opening event for this location is set to take place later this year, inviting everyone to join in the excitement.

For those interested in exploring Pure Hockey and its additional store locations, details can be found on their official website www.purehockey.com.

About Pure Hockey

Founded in 1994 and headquartered just outside Boston, Massachusetts, Pure Hockey is a brand that has grown significantly since its inception. Acquired by David Nectow and Sal Tiano in 2008, the duo launched their hockey venture in 2002 with a single retail outlet in Massachusetts. The company's strategic approach to expansion through organic growth and acquisitions has resulted in now operating two e-commerce platforms and 110 outlets across 32 states in the U.S., under the Pure Hockey and Pure Goalie brands. Furthermore, Pure Hockey proudly holds the status of the Official Hockey Equipment Retailer for USA Hockey.