#Japan #Tokyo #cooking #Kewpie #Aqua Pazza

Kewpie Expands Cooking Options with New Aqua Pazza Ingredients

Kewpie Corporation, headquartered in Shibuya, Tokyo and led by CEO Mitsuru Takamiya, will launch two new Aqua Pazza cooking ingredients under the "Kewpie 3-Minute Cooking" brand on August 1, 2025. These exclusive products will be available in the fresh fish section of supermarkets, aiming to make seafood cooking more accessible and enjoyable for everyone.

The new offerings include:

• - Salmon Aqua Pazza Sauce with Three Herbs & Garlic
• - White Fish Aqua Pazza Sauce with Salt Koji & Lemon

These products are part of Kewpie's commitment to enhancing the cooking experience. The brand not only focuses on delivering delicious and easy preparation methods but also aims to foster moments of discovery and satisfaction during the cooking process.

The design philosophy for the new packaging features an image resembling a 'jar' filled with cooking tips, promoting a hands-on approach to meal preparation. Kewpie plans to establish a cohesive design identity across its products, marking the initiation of this strategy with the fresh fish section. Ultimately, the brand intends to extend its reach to grocery, produce, and meat sections in supermarkets.

Easy and Flavorful Cooking

With Kewpie's Aqua Pazza sauces, getting a delicious seafood dish on the table is a breeze. Designed for easy preparation, each product allows home cooks to create flavorful dishes using fish fillets and vegetables in both frying pans and microwaves.

The offerings cater to various seasonal fish options:

• - Salmon Aqua Pazza with Three Herbs & Garlic: Infuses salmon with the aromatic tastes of three herbs and sautéed garlic.
• - White Fish Aqua Pazza with Salt Koji & Lemon: Combines the refreshing scent of lemon with the savory depth of salt koji, perfectly complementing white fish.

Each package contains two bags, serving 2-3 portions, making it convenient for families or small gatherings. The cooking methods are versatile; whether in a frying pan or a microwave, a wholesome fish dish can be prepared quickly.

Promoting Fish Consumption in Japan

Recent trends indicate a decline in seafood consumption in Japan. Per capita seafood consumption has decreased from a peak of 40.2 kg in 2001 to only 23.2 kg by 2021, reflecting a 43% drop. Many people cite the inconvenience of cooking fish as a significant barrier to purchasing it.

In response to this challenge, Kewpie has developed the Aqua Pazza ingredients to simplify the cooking process, providing a balanced meal option that includes both protein and vegetables. By making cooking seafood more straightforward, Kewpie hopes to inspire more families to incorporate fish into their diets.

Product Details

1. Product Name & Volume (Price: Open, Shelf Life: 12 Months)
- Kewpie 3-Minute Cooking Salmon Aqua Pazza Sauce with Three Herbs & Garlic | 30g x 2 Bags
- Kewpie 3-Minute Cooking White Fish Aqua Pazza Sauce with Salt Koji & Lemon | 35g x 2 Bags
2. Shipping Date: Nationwide distribution begins August 1, 2025.
3. Product Highlights:
- Salmon Aqua Pazza: A delightful blend of three herbs with garlic that enhances the flavor of salmon.
- White Fish Aqua Pazza: The bright note of lemon and the complex umami of salt koji elevate the taste of white fish.

Cooking Instructions

• - Frying Pan: Combine one bag with 100ml of water, add fish and vegetables, cover, and cook on medium heat. After boiling, continue cooking for five minutes. For 4-6 servings, use two bags with 150ml water and cook for six minutes after boiling.
• - Microwave: In a deep, heatproof container, mix one bag with water, fish, and vegetables, cover, and cook (500W: 7 minutes for 2 fish pieces, 9 minutes for 3).

Kewpie actively supports the "Fish Day" initiative promoted by the Fisheries Agency since 2022. Under its campaign