DFSK Celebrates 20 Years of Global Expansion with E5 PLUS Production Launch
On October 22, 2025, DFSK made a significant milestone in its journey of global expansion with the launch of the E5 PLUS at the Chongqing SERES Shuangfu plant. This model represents the first strategic new energy vehicle produced overseas by DFSK and was unveiled during a live-streamed event that allowed viewers from around the globe to witness this historic occasion. The E5 PLUS is not just a product; it symbolizes a new beginning for DFSK, a company with a rich 20-year history in international markets, as it responds to the rising global demand for green mobility.
The introduction of the E5 PLUS aims to cater to users around the world seeking sustainable transportation options. Shortly after the unveiling, the model is set to launch in key markets such as Egypt and Ecuador, where more details about its features and pricing will be revealed.
For two decades, DFSK has established itself as a prominent brand under the SERES group, expanding its footprint to over 70 countries and regions, with cumulative vehicle exports surpassing 500,000 units. The company initially entered international markets in 2005, focusing on commercial vehicles, which quickly became a reliable choice for small and medium-sized businesses worldwide. By 2016, DFSK ventured into the passenger vehicle segment, tailoring models to meet the performance and cost-efficiency needs of families in South America. Recognizing the importance of sustainability, the company made its foray into the new energy vehicle market in 2018, continuously evolving its product lineup based on user feedback.
As the automotive industry shifts towards intelligent and eco-friendly technologies, DFSK is transforming its identity from an "exporter of traditional fuel vehicles" to a leading "green and smart automotive brand." The company's goal is to drive the green transformation through technological advances, ensuring that consumers across the globe have access to sustainable mobility solutions in their daily lives.
The new E5 PLUS positions itself as a dependable mid-size SUV, aptly named the "reliable life partner SUV." It integrates the essence of the concept "PLUS" in every product detail, precisely optimizing features for users' daily scenarios. The E5 PLUS redefines the value of family-oriented new energy SUVs, offering five key enhancements:
1. Aesthetic PLUS: The interior and exterior designs boast a minimalist yet upscale style, enhancing visual sophistication.
2. Space PLUS: With an exceptional occupancy rate of 66.4% and a wheelbase of 2,785 mm, the E5 PLUS provides a spacious interior measuring 3,162 mm, comfortably accommodating between 1 to 7 passengers, ideal for family travel.
3. Performance PLUS: Equipped with a plug-in hybrid powertrain and the Super Electric Hybrid SERES system, it delivers high power output, rapid acceleration, and stable braking performance.
4. Safety PLUS: The battery management system (BMS) ensures real-time battery safety. Additionally, the vehicle comes with six airbags, a 540-degree transparent chassis, and five active safety features, providing comprehensive protective measures for every journey.
5. Intelligent PLUS: This model features a self-developed intelligent infotainment system that supports multi-zone voice recognition, facilitating effortless interactive voice control throughout the cabin.
DFSK's innovative technology empowers individuals to become everyday heroes. Whether it's professionals looking to enhance their commuting experience, budget-conscious small business owners, or devoted families, the E5 PLUS meets their diverse needs with its low fuel consumption and spacious, refined design. The car strikes a balance between aesthetics and practicality, embodying the spirit of those working tirelessly to improve their lives.
As Mr. Joe Zhou, vice president of DFSK, stated, "Twenty years mark a new starting point. Moving forward, we will remain committed to delivering quality and support to everyone living their lives earnestly through accessible technology and eco-friendly products." The shift from traditional fuels to new energies underscores DFSK's dedication to understanding customer needs, with the E5 PLUS launch signifying a pivotal moment in its transition to a new energy vehicle leader. With imminent launches in Egypt and Ecuador, DFSK is set to fortify its presence in South American and North African markets, energizing the global green mobility movement.
The introduction of the E5 PLUS aims to cater to users around the world seeking sustainable transportation options. Shortly after the unveiling, the model is set to launch in key markets such as Egypt and Ecuador, where more details about its features and pricing will be revealed.
For two decades, DFSK has established itself as a prominent brand under the SERES group, expanding its footprint to over 70 countries and regions, with cumulative vehicle exports surpassing 500,000 units. The company initially entered international markets in 2005, focusing on commercial vehicles, which quickly became a reliable choice for small and medium-sized businesses worldwide. By 2016, DFSK ventured into the passenger vehicle segment, tailoring models to meet the performance and cost-efficiency needs of families in South America. Recognizing the importance of sustainability, the company made its foray into the new energy vehicle market in 2018, continuously evolving its product lineup based on user feedback.
As the automotive industry shifts towards intelligent and eco-friendly technologies, DFSK is transforming its identity from an "exporter of traditional fuel vehicles" to a leading "green and smart automotive brand." The company's goal is to drive the green transformation through technological advances, ensuring that consumers across the globe have access to sustainable mobility solutions in their daily lives.
The new E5 PLUS positions itself as a dependable mid-size SUV, aptly named the "reliable life partner SUV." It integrates the essence of the concept "PLUS" in every product detail, precisely optimizing features for users' daily scenarios. The E5 PLUS redefines the value of family-oriented new energy SUVs, offering five key enhancements:
1. Aesthetic PLUS: The interior and exterior designs boast a minimalist yet upscale style, enhancing visual sophistication.
2. Space PLUS: With an exceptional occupancy rate of 66.4% and a wheelbase of 2,785 mm, the E5 PLUS provides a spacious interior measuring 3,162 mm, comfortably accommodating between 1 to 7 passengers, ideal for family travel.
3. Performance PLUS: Equipped with a plug-in hybrid powertrain and the Super Electric Hybrid SERES system, it delivers high power output, rapid acceleration, and stable braking performance.
4. Safety PLUS: The battery management system (BMS) ensures real-time battery safety. Additionally, the vehicle comes with six airbags, a 540-degree transparent chassis, and five active safety features, providing comprehensive protective measures for every journey.
5. Intelligent PLUS: This model features a self-developed intelligent infotainment system that supports multi-zone voice recognition, facilitating effortless interactive voice control throughout the cabin.
DFSK's innovative technology empowers individuals to become everyday heroes. Whether it's professionals looking to enhance their commuting experience, budget-conscious small business owners, or devoted families, the E5 PLUS meets their diverse needs with its low fuel consumption and spacious, refined design. The car strikes a balance between aesthetics and practicality, embodying the spirit of those working tirelessly to improve their lives.
As Mr. Joe Zhou, vice president of DFSK, stated, "Twenty years mark a new starting point. Moving forward, we will remain committed to delivering quality and support to everyone living their lives earnestly through accessible technology and eco-friendly products." The shift from traditional fuels to new energies underscores DFSK's dedication to understanding customer needs, with the E5 PLUS launch signifying a pivotal moment in its transition to a new energy vehicle leader. With imminent launches in Egypt and Ecuador, DFSK is set to fortify its presence in South American and North African markets, energizing the global green mobility movement.
Topics Consumer Products & Retail）
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