Stella Artois Unveils New Campaign Featuring David Beckham and Matt Damon for Super Bowl LIX

Bringing People Together: Stella Artois' New Campaign

Stella Artois, the renowned Belgian-style lager, has unveiled an exciting new campaign for Super Bowl LIX featuring two global icons, David Beckham and Matt Damon. Titled "For Moments Worth More," this year-long initiative is set to enhance the enjoyment of everyday experiences with the brand's distinctive beer.

The highlight of this campaign is a commercial titled "David and Dave." In this amusing and heartfelt spot, viewers are introduced to a world where the legendary soccer star, David Beckham, discovers a long-lost brother, humorously portrayed by Matt Damon. This dynamic duo shares the joy of cold Stella Artois beers and delectable hot wings, while exploring their similarities and differences, all centered around their mutual love for this exceptional lager.

Matt Damon expresses his enthusiasm for the campaign, declaring, "I've been partnering with Stella Artois for a decade now and get more excited with each year. I can't wait to keep telling the story of 'David and Dave' all year and shedding light on those moments in life worth more, where meaningful connection means more than anything."

The commercial is set to premiere during the Super Bowl LIX broadcast on February 9, 2025, marking the launch of a comprehensive national marketing campaign. This campaign will extend beyond the initial commercial, incorporating multiple vibrant advertisements throughout the year that will delve deeper into the narrative of the Beckham brothers and their adventures.

Chris Jones, Anheuser-Busch's Premium Vice President, adds, "Building on our 'A Taste Worth More' campaign established in 2024, this year's 'For Moments Worth More' campaign celebrates those everyday moments made a little more special with Stella Artois. We can't imagine a better way to kick off this full year effort than at the Super Bowl."

The creative direction for this campaign is spearheaded by Artists Equity Advertising, known for crafting engaging and memorable advertising content. Brandon Drew, Executive Creative Director at Artists Equity, states, "In 60 seconds we hopefully make you feel something real and leave you wanting the next part of the story."

For those eager to follow the journey of the Beckham brothers, Stella Artois has provided multiple platforms for engagement. Fans can visit StellaArtois.com and follow @StellaArtoisUSA on Instagram and Facebook, and @StellaArtois on YouTube and X to stay up-to-date with their adventures.

Stella Artois is known for its rich heritage, having been crafted in Belgium since 1366. The lager is celebrated for its crisp finish and full flavor profile, making it a favorite among beer aficionados worldwide. The brand promotes enjoying Stella Artois in its iconic chalice, following the renowned 3-Step Pouring Ritual for the perfect drinking experience.

As the campaign gains momentum, it not only highlights the quality and richness of Stella Artois but also emphasizes the importance of fostering connections and cherishing life's special moments. With legends like Beckham and Damon at the forefront, Stella Artois is set to resonate deeply within cultural conversations throughout 2025 and beyond.