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WhO and Spaghetti Wall Unveil Artistic New Wallpapers

The wallpaper brand WhO has recently announced the launch of 84 stylish new designs in collaboration with the Italian wallpaper brand Spaghetti Wall. This exciting new collection is set to be released on December 11. Under the leadership of President Kousuke Nohara, the WhO brand aims to revolutionize interior spaces with unique and beautiful designs that resonate with sophisticated aesthetics.

A Blend of Modern and Classic

The Spaghetti Wall collection is renowned for its bold expressions, drawing inspiration from various Italian creators. The new designs focus on architectural compositions and three-dimensional patterns, characterized by a combination of analog textures and clean lines. This collection is a perfect marriage of modernity and classical elegance, featuring a range of colors and tones that cater to diverse tastes.

The three-dimensional patterns, which create a sense of depth, are available in various sizes to fit the expansiveness of any space. Not only can customers choose from different dimensions, but they can also get custom sizes tailored for their wall specifications, ensuring a perfect fit every time.

Take a look at the complete range of Spaghetti Wall products here: Spaghetti Wall Collection

What is Spaghetti Wall?

Spaghetti Wall is leading the way in innovative wallpaper design by collaborating with various talented individuals from Italy and beyond. The designs showcase a powerful blend of visual and emotional appeal, highlighting the intricate craftsmanship that Italy is known for. Designs are created with a philosophy in mind: "Every day, we want to enjoy life in every possible way: Spaghetti Wall."

Product Highlights

• - Series: Spaghetti Wall
• - Price: ¥7,200 per meter (excluding tax and shipping)
• - Key Designs:

- Jean_large / SPGT829
- Livio_large / SPGT844
- Opus / SPGT852
- Modus / SPGT856
- Layout / SPGT877

About WhO

Founded in 2015, WhO is dedicated to creating beautiful and beloved spaces through innovative wallpaper design. The brand received the Good Design Award in 2016 for its ability to produce unique patterns that resonate with space designers' perspectives. With over 3,000 diverse designs that reflect creativity from various fields, WhO collaborates with both domestic and international brands and creators.

The company is poised to meet the increasing demand for high-quality, aesthetically pleasing wallpaper in the growing renovation and remodeling market in Japan. WhO is committed to delivering distinctive designs that enhance both commercial and residential spaces, ensuring a visually striking environment.

Sustainable Practices

WhO operates on a made-to-order basis in Japan, allowing for flexible customization while minimizing inventory waste, which aligns with environmental conservation efforts. Their business adopts sustainable practices through the use of digital catalogues, significantly reducing CO2 emissions compared to traditional paper catalogs. Additionally, the inks used in production are GREENGUARD Gold certified, meaning they meet strict standards for indoor air quality, thus promoting a healthier indoor environment.

Learn more about WhO’s sustainable approach here: WhO

About Nohara Group

The Nohara Group, through its various subsidiaries, operates under the mission of "CHANGE THE GAME – innovating and revitalizing the construction industry creatively and interestingly." As frontrunners in the evolving construction industry, the Nohara Group strives to drive transformation and integration in the supply chain. They are committed to reducing construction waste and CO2 emissions while enhancing productivity, ultimately aiming for a sustainable future in the industry.

Discover more about Nohara Group's initiatives here: Nohara Group