Hisense Achieves Leading Position in Global Large-Screen TV Market Ahead of IFA 2025 Launch

Hisense Dominates the Large-Screen TV Market

On September 1, 2025, Hisense, a significant player in consumer electronics and home appliances, revealed its impressive achievements just ahead of the IFA 2025 exhibition in Berlin. The company has reached a notable milestone, being recognized as the top global supplier in shipments of TVs measuring 100 inches and larger during the first half of 2025. With a remarkable 58% market share in terms of global volume, Hisense cements its position at the forefront of technology in the large-screen category.

This accomplishment is a testament to Hisense's commitment to enhancing home entertainment and underscores its leadership in large-format viewing. The brand's strength has significantly grown in regions such as the Middle East and Africa, where the demand for premium and cinematic-scale televisions has surged, particularly in luxury households and upscale hospitality venues.

Unveiling RGB-MiniLED Technology

At the upcoming IFA event, Hisense is set to introduce its revolutionary RGB-MiniLED technology. This advancement represents years of research and development and promises unparalleled color purity, extreme brightness, and precise contrast, boasting complete BT.2020 color gamut coverage for images that are incredibly lifelike. Jason Ou, President of Hisense Middle East & Africa, shared, "As IFA showcases the future of innovation, Hisense is proud to lead the charge with breakthroughs like RGB-MiniLED and AI-powered Smart Connect in the Middle East, where consumers are enthusiastic about the latest technology and connected living."

Hisense has achieved several world-firsts with this technology, including the 116-inch RGB-MiniLED TV, which offers audiences an unprecedented level of scale and immersive cinematic experience. The RGB-MiniLED design not only enhances technical performance but also transforms every viewer's experience into something emotionally resonant.

IFA 2025: Shaping the Future of Living

Hisense's fresh innovations will take center stage at the IFA 2025 in Berlin, where the company will host a distinctive media event at the IFA Innovation Stage on September 5, from 11 AM to 12 PM. Under the theme "Own the Moment," the event will reveal the latest in display technology and AI-powered home appliances, presenting a holistic vision for the intelligent and connected living of the future. Attendees visiting Hall 23a of Messe Berlin from September 5 to September 9, between 9:30 AM and 6 PM, will also be able to explore Hisense's extensive range of premium visual and smart home products.

Continuing Innovation for a Global Audience

Hisense's advancements in large-screen televisions and RGB-MiniLED technology affirm its role as a global trailblazer in the industry. With a continued investment strategy in the Middle East and Africa, where the appetite for immersive home entertainment is rapidly growing, Hisense is reshaping how consumers engage with their favorite content. From the comforts of home to large sporting events, the brand is redefining audiences’ connections and celebrations for significant life moments.

About Hisense

Since its founding in 1969, Hisense has evolved into a globally recognized leader in both home appliances and consumer electronics, operating in over 160 countries. The company has built a reputation for delivering high-quality multimedia products, home appliances, and attractive IT solutions. Current data from Omdia highlights Hisense's standing as the No. 2 provider worldwide in total TV shipments from 2022 to 2024 and the top supplier for televisions measuring 100 inches or larger from 2023 to 2024. Positioned as the first official partner of the FIFA Club World Cup 2025™, Hisense explores avenues of global sports partnerships as a means to engage with an international audience. Boasting 31 R&D centers, 36 manufacturing parks and production bases, and 64 offices across the globe, Hisense continues to innovate. With regional headquarters in Dubai and multiple offices throughout the MENA region, the brand focuses on efficient manufacturing and distribution to meet evolving consumer needs. Stay informed about the latest developments on the Hisense website at https://hisenseme.com/.