#China #Shanghai #Blokees #Spielwarenmesse #Toy Fair

Blokees Unveils Diverse Range of Toys at Spielwarenmesse 2026

From January 27 to 31, 2026, Blokees, the Assembly Character Toys brand, participated in one of the world’s prominent toy exhibitions, the Spielwarenmesse. This international fair provides brands with an excellent platform to present their latest innovations to global audiences, and Blokees utilized this opportunity to showcase its extensive range of new products.

At the heart of their presentation were two primary product lines: Blokees Model Kits and Blokees Wheels. With over 240 new items introduced across more than 10 categories, the brand aimed to cater to varied interests among young consumers. Notable lines included the HERO5, HERO10, Champion, Legend, TERRAVENTURE, and DaaLaMode. This extensive offering reflects Blokees' commitment to delivering imaginative and inspiring toys that entertain and engage players of different ages.

Among the most anticipated products were several collaborations with globally recognized intellectual properties, such as Transformers, EVANGELION, Jurassic World, and Minions. Within the HERO5 and HERO10 ranges for kids aged 6 to 16, Blokees highlighted the Transformers Defend Version Series 6 War Behemoths and the Transformers Galaxy Version Series 9 Darkest Hour. The brand also made waves with the debut of three beloved characters from the Blokees Saint Seiya Galaxy Version Series 04: Virgo Shaka, Gemini Saga, and Pisces Aphrodite.

Another exciting highlight was the launch of the Blokees Wheels Transformers C02 Wreck'N Rule, which features popular characters like Roadbuster, Overlord, Ironfist, and Breakdown. Additionally, the introduction of a new jet mode for Overlord marked a significant innovation within the Blokees Wheels line, enhancing playtime interactions.

For older audiences, aged 16 and above, Blokees expanded its Champion series, introducing the Blokees Mega Man Champion Class Shooting Star Mega Man and the Blokees Mega Man Champion Class Zero (Mega Man Zero). These releases bring nostalgia to life for fans of the classic Japanese video game franchise. To commemorate the anniversary of Saint Seiya, the Blokees Saint Seiya Champion Series Plated Pegasus Seiya EX Version was also revealed, celebrating the legacy of this beloved franchise.

In addition to these extensive product offerings, Blokees showcased 15 outstanding entries from the 3rd BFC Creation Contest 2025, inviting creativity from the BFC community. Kicking off January 1, 2026, the 4th BFC Creation Contest includes exciting new themes such as Season of Dawn, Season of Awakening, Season of Transcendence, and Season of Infinity. This year's contest is designed to entice a broader range of participation, featuring three distinct competition regions: the Emerging Region, the Creative Region, and the HONOR REGION.

Looking ahead, Blokees is committed to continually developing innovative and diverse products to cater to the ever-evolving needs of global players. With a vibrant exhibition at Spielwarenmesse, the brand underscores its role as a formidable contender in the toy industry, ready to engage enthusiasts with captivating toys and character kits in the years to come.