#Sweden #Stockholm #Retail Technology #Electronic Shelf Labels #Pricer Avenue

Pricer Avenue™: A New Era for Retail Aisles

In a bold move to redefine the retail landscape, Pricer has unveiled its latest innovation, Pricer Avenue™. This revolutionary system transforms traditional electronic shelf labels (ESLs) into a dynamic communication hub that promises to elevate the shopping experience to new heights. Set to launch in 2025, Pricer Avenue™ is poised to change how retailers engage with their customers.

The Vision Behind Pricer Avenue™

Pricer Avenue™ is not just an update; it's a complete reimagining of the retail aisle experience. Developed by renowned Swedish industrial designer Nikolaus Frank, this system combines Scandinavian design with cutting-edge technology to provide an integrated communication platform that is visually appealing and operationally efficient. The motivation behind this innovation stems from the need to address the challenges retailers face in today’s fast-paced shopping environment.

“Our goal was to create a system that not only looks great but also enhances the operational capabilities of retailers,” said Finn Wikander, Pricer's Chief Product Officer. With a sleek design and advanced modularity, Pricer Avenue™ efficiently utilizes shelf space, turning it into a first-class communication platform.

Key Features of Pricer Avenue™

The centerpiece of this innovation is the powered communication rail, which enables seamless integration of power, data connectivity, and future-proof capabilities. This technology significantly boosts retailers' ability to connect with shoppers and fosters an immersive shopping experience. When combined with Epishine's light-harvesting technology, the powered rails will operate efficiently without the need for batteries, making them a sustainable choice for modern retail spaces.

The Pricer Avenue™ labels are designed to snap and lock into the rail, providing superior readability with glare-free clarity. This innovative design enhances the overall aesthetic of the shelf, creating a visually cohesive shopping environment. Retailers can utilize this system to convey dynamic messages effectively, transforming traditional shelving into an engaging “Floating Canvas”.

Transforming Shopper Engagement

Pricer Avenue™ offers endless possibilities for enhancing shopper interactions at the shelf edge. The system empowers retailers to create a branded aisle where promotions and product information can be displayed dynamically, ensuring that every customer interaction is intentional and impactful. According to Chris Chalkitis, Chief Technology and Digital Officer at Pricer, “This platform not only adds value for retailers but also fundamentally shifts the shopper experience, allowing brands to connect in new and exciting ways.”

A Step Forward in Retail Technology

Pricer, a leader in retail technology based in Sweden, is set to debut this groundbreaking system at the upcoming National Retail Federation 2025 Expo in New York City. As retail continues to evolve, technologies like Pricer Avenue™ are at the forefront, pushing boundaries and redefining what is possible in brick-and-mortar settings.

With the pilot of Pricer Avenue™ scheduled for 2025, both retailers and consumers are eagerly anticipating how this innovative system can reshape shopping experiences across the globe. For a closer look at Pricer Avenue™, or to learn more about Pricer’s extensive range of offerings, visit Pricer.com/priceravenue.

About Pricer

Founded in 1991, Pricer has established itself as a leader in the rapidly growing retail tech market. The company specializes in in-store digital solutions, including electronic shelf labels and advanced technologies that enhance the overall shopping experience. Leveraging over 30 years of deployment experience, Pricer continues to innovate, delivering robust, scalable, and interconnectable solutions that propel retailers into the future.

For more information, please reach out to:
Finn Wikander
Chief Product Officer
+46 705 233077
Email: [email protected]
Chris Chalkitis
Chief Technology & Digital Officer
+46 70 4849812
Email: [email protected]