#USA #Boston #Trax #Shopkick #My Shopkick

Shopkick Unveils My Shopkick: A New Era in Shopping Rewards

On December 4, 2025, Shopkick, a leading app in shopping rewards powered by Trax, launched My Shopkick, an innovative feature aimed at transforming how brands engage with consumers. This new offering utilizes sophisticated personalization technology to connect brands with shoppers in unprecedented ways, enabling both customer loyalty and increased conversions.

A Cutting-Edge Approach to Engagement

The My Shopkick experience is built on advanced technology and genuine user feedback. It enhances each interaction by providing tailored offers and incentives, making the shopping experience both exciting and rewarding. With gamified engagement strategies, brands can influence consumer behavior throughout the shopping journey, while users enjoy faster and easier reward accumulation whether they are browsing from home or shopping in-store.

Benefits for Brands

1. Precision Targeting: Brands can now reach potential customers using real-time behavioral insights to create precise, targeted offers.
2. Increased Affinity: By leveraging interactive and engaging content, brands can boost their engagement rates significantly—up to 30%—thereby driving conversion and securing loyalty.
3. Comprehensive Data Insights: With access to first-party data, brands can gain full visibility of the consumer journey, allowing them to measure the ROI of their marketing efforts effectively.

An Enhanced Experience for Shoppers

Shoppers can reap numerous benefits from using My Shopkick:

• - Tailored Offers: Users receive offers that align with their preferences, shopping habits, and geography.
• - Quick Rewards Tracking: My Shopkick features a sleek tracker that keeps users motivated to earn more rewards.
• - Easy Access to Favorites: Shoppers can bookmark their favorite deals and stores, simplifying the shopping process for future purchases.
• - Intuitive Navigation: The user-friendly interface ensures browsing and collecting rewards is seamless and hassle-free.
• - Adaptive Personalization: The app continuously evolves, personalizing offers and content based on user behavior to enhance engagement day by day.

According to Brittany Billings, the Chief Marketing Officer at Trax, "My Shopkick represents a novel method for shoppers to connect with brands. It's an amalgamation of community insights and advanced personalization technology, designed to meet the evolving needs of both shoppers and brands."

Brandon Strauss, Shopkick’s SVP of Sales, added that the platform aims to create meaningful connections that effectively turn customers into advocates by adopting smarter, personalized targeting strategies.

Community-Centric Development

The development of My Shopkick prominently featured community involvement. Throughout Summer 2025, Shopkick engaged representative user groups to help shape the platform. By testing early designs and gathering input, the company ensured that the final product truly reflects user needs. This focused engagement continues through ongoing feedback channels, ensuring My Shopkick remains aligned with both user and advertiser expectations.

Availability

The My Shopkick feature is being rolled out to users nationwide through the latest Shopkick app update, which is available on both iOS and Android platforms. For more information, visit www.shopkick.com or download the app from the App Store or Google Play.

About Shopkick

Shopkick, a Trax company, stands as one of America’s most engaging shopping rewards applications. By transforming ordinary shopping moments into chances to earn "kicks" (reward points), Shopkick encourages users to shop smartly and discover new brands across various shopping environments—whether online or in physical stores.

About Trax

Trax leverages cutting-edge technology and proprietary data to connect brands, retailers, and consumers proactively. Their AI-powered platforms ensure real-time data, robust retail execution, and heightened consumer engagement, thereby improving ROI for global CPGs and retailers. Trax specializes in providing solutions that enhance shopping experiences and unveil revenue opportunities.

To explore more about Trax, visit www.traxretail.com.