#Japan #Tokyo #Marugame Udon #udon snack #Shake Pippi

Marugame Udon’s Incredible Snack Success

Marugame Udon, a renowned company headquartered in Shibuya, Tokyo, has unveiled a unique product that is taking the snack world by storm—the "Shake Pippi." This innovative snack, made from deep-fried udon noodles, was launched on June 24, 2025, and within just 20 days, it has sold over 1 million units nationwide.

Introducing Shake Pippi: A Snack Revolution

"Shake Pippi" is designed to expand the possibilities of traditional udon, offering customers a fun and engaging snacking experience. The term "pippi" is a local Kagawa dialect referring to udon, and the creation draws inspiration from a cherished local snack, where udon is fried to achieve a crunchy texture. Customers can choose from various flavors, making the experience both personal and enjoyable.

The Recipe for Shake Pippi’s Success

1. Addictive Crunchy Texture: The secret behind Shake Pippi's irresistible crunch lies in the “sakkusaku” frying technique. Using only 100% domestic wheat flour, salt, and water, Marugame crafts each udon noodle daily on-site. These noodles are then lightly coated with batter and fried to perfection, leading to a surprisingly light and satisfying crunch. Customers have voiced their appreciation, citing it as “addictively crunchy” and “great value for money!”

2. An Inclusive Snack for Everyone: Shake Pippi has quickly become a favored option among a diverse range of consumers. From students enjoying it after school with friends to families savoring it on weekends, and even office workers indulging in post-lunch or dinner delight, this snack fits perfectly into any lifestyle. It serves as not only a treat for oneself but also a fun sharing option.

3. Unique Flavor Combinations: The product comes in three exciting flavors that perfectly complement its crunchy texture:
- Infinite Consommé Flavor: A mix of spices blended with savory chicken flavor and hints of garlic and black pepper, making it a flavor explosion.
- Seaweed Salt Bombardment Flavor: Utilizing locally sourced seaweed salt powder, this flavor captivates with its rich aroma and umami.
- Sweet Temptation Sugar Butter Flavor: A delightful sweet powder aroma, combining buttery richness with a touch of salt to create an irresistible treat.
Customers often share on social media that they can't decide which flavor to try first!

Five Features That Make Shake Pippi Stand Out

1. Innovative Frying Technique: The frying process results in an entirely new, light texture that offers a satisfying crunch audible with every bite.

2. Cultural Heritage Meets Innovation: Drawing inspiration from traditional Kagawa snacks, Shake Pippi blends a nostalgic yet novel flavor profile that resonates with local culture.

3. Customizable Experience: Customers can shake their selected flavor powder into the snack bag, ensuring that each person can create their unique snack experience.

4. Shareable Happiness: Ideal for sharing during social gatherings, this snack fosters connections and joy among friends and family.

5. Affordable Indulgence: Priced at just 190 yen, Shake Pippi is an accessible treat that can lighten anyone's day—perfect for a quick reward or between-meal snack.

Shake Pippi: Enhancing Daily Life

From work breaks to casual gatherings, Shake Pippi enhances everyday moments with its scrumptious crunch. It's an ideal companion for:

• - Work and Study: Offering a refreshing break during intense sessions.
• - Social Gatherings: Shareable fun with friends, allowing everyone to enjoy their favorite flavor.
• - Evening Relaxation: Enjoying a cozy evening snack alongside a drink can elevate the day’s end.

Flavor Options to Choose From

Customers can choose among the three unique flavors of Shake Pippi, each promising an exquisite tasting experience:

• - Infinite Consommé Flavor
• - Seaweed Salt Bombardment Flavor
• - Sweet Temptation Sugar Butter Flavor

Whether indulging on its own or customizing the flavor, Shake Pippi is a must-try at your nearest Marugame Udon. The product is now available nationwide at all Marugame Udon locations, starting at 190 yen.

More About Marugame Udon

Marugame Udon prides itself on delivering a fresh and handcrafted noodle experience to its customers, with every bowl made from high-quality domestic ingredients. With over 800 outlets nationwide and international locations under the "Marugame Udon" brand, the company continues its mission to innovate and delight customers globally. Marugame Udon also emphasizes sustainable practices, promoting the reuse of utensils and engaging in community education around food values.

For more information on Shake Pippi and Marugame Udon, please visit their website.