Beko Unveils Innovative AI-Powered Appliances for Sustainable Living at IFA Berlin 2025

As the world’s largest home and consumer technology event, IFA Berlin 2025 has again become a melting pot for industry leaders. Among these innovations, Beko is making significant strides with its pioneering AI-driven home appliances designed not only for convenience but also for sustainability. Beko’s new appliances are set to cater to the changing needs of consumers while keeping an eye on reducing environmental impact.

Advancing Smart Home Technology

Beko is taking a giant leap in smart home technology with its innovative line of appliances that incorporate artificial intelligence. These appliances are designed to learn from user behaviors, thereby optimizing their performance for better energy and water efficiency without compromising on functionality or ease of use. This innovative approach aims to redefine the relationship between users and their appliances, ensuring that technology seamlessly blends into daily life.

Key Features of Beko’s Smart Appliances

At the heart of Beko’s advancements is the HomeWhiz platform, which empowers users with comprehensive tools to manage their appliances through their smartphones. This platform comes with several features that focus on sustainability and user experience:

1. Energy & Water Management: Beko’s appliances track consumption patterns, providing users with actionable insights that can help reduce utility bills while conserving resources.
2. Over-the-Air Updates: New features and efficiency upgrades can be deployed remotely, ensuring that appliances remain current and continually improve their performance.
3. Predictive Maintenance: By monitoring appliance health, this feature can identify potential issues before they become major problems, thereby prolonging the lifespan of the appliances.

Intelligent Laundry Care

Among the highlights is Beko’s Intelligent Laundry Care suite, which emphasizes eco-friendly fabric care. The appliances featuring SenseWash technology automatically adjust wash cycles based on fabric types, achieving optimal cleanliness while also promoting energy efficiency. Notably, models designated with A-60% efficiency can surpass standard EU energy class limits by up to 60%.

Moreover, the AdaptiveWash technology, connected via the HomeWhiz platform, continuously adapts wash programs based on user feedback after each cycle, ensuring tailored laundry care. The introduction of FabricCare technology enhances washing gentility, minimizing fabric wear and extending the lifespan of clothes.

Efficient Drying Solutions

Beko doesn't stop at laundry; their SilentDry tumble dryers are engineered for top-notch drying performance with minimal noise, operating quietly at 57 to 60 dBA. The AdaptiveDry technology, similar to that of the washers, utilizes AI to adjust drying settings based on user preferences, making the process both efficient and personalized. Recent tests conducted by Stiftung Warentest placed two Beko dryers among the top five, highlighting their exceptional energy efficiency and quickest drying times.

Commitment to Sustainability and Quality

Beko's Chief Marketing Officer, Akın Garzanlı, expressed the company's vision: “Innovation drives us forward, but reliability is our foundation. We are devoted to creating appliances that consumers can depend on while incorporating smart technology.” Furthermore, Beko’s dedication to sustainability has been recognized through various accolades, including being named the 17th most sustainable company in TIME Magazine's 2025 list.

Beko operates in over 55 countries with a diverse workforce of over 50,000 employees, supported by 29 Research and Development centers globally. With a consolidated turnover reaching €10.6 billion in 2024, the company maintains a strong market presence in the white goods sector, continuously working to innovate and evolve.

With each advancement, Beko reinforces its commitment to sustainability, quality, and customer satisfaction, proving that cutting-edge technology can harmonize with responsible living. The future of home appliances is indeed being redefined, and Beko is at the forefront of this transformation.

For more information on Beko’s innovative appliances, visit Beko Corporate.