#Japan #Tokyo #Garden Co. #Ichikakuya #Aburasoba

Celebrating a Major Milestone for Ichikakuya

Ichikakuya, renowned for its unique take on Yokohama-style ramen, has reached a significant milestone by reopening 80 locations in just 78 days. This rapid expansion is attributed to the company’s strategic introduction of hybrid stores that blend their popular ramen offerings with the beloved Aburasoba, a type of sauced noodle dish.

The celebration, dubbed the "80 Store Reopening Festival," will take place from July 21 to July 23, 2026, featuring special prices for their signature Aburasoba dishes (regular, large, and extra-large) at a promotional price of 682 yen (including tax: 750 yen). This initiative marks a culmination of Ichikakuya's ambitious strategy to enhance its store presence in bustling urban areas, optimizing operational foundations and existing locations for efficient growth.

The Birth of Hybrid Stores

On April 28, 2026, the journey began with the reopening of the first hybrid store at Shibuya Center Street. Since then, the blend of Ichikakuya’s classic dishes with Aburasoba’s enticing flavors has proven to be a hit, culminating in an impressive total of 80 hybrid outlets in less than three months.

This innovative approach, referred to as the "Two-Sword Hybrid" strategy, allows the company to leverage existing assets within prime locations while minimizing new investment costs. This results in a rapidly deployable business model aimed at increasing returns and market share efficiently.

Details of the 80 Store Reopening Festival

Participating locations will offer customers a chance to enjoy Aburasoba at a discounted price during the festival. The details include:

• - Price: 682 yen (tax included: 750 yen)
• - Dates: July 21–23, 2026
• - Stores Included: The hybrid stores of Ichikakuya and Aburasoba will be taking part in this celebration, and a complete list can be found on their official website.

Popular Offerings from Aburasoba

Aburasoba

A highlight of the menu is the Aburasoba, which features chewy medium-thick noodles that are meticulously crafted to create the perfect combination with a flavorful sauce. This healthier alternative to traditional ramen does not sacrifice heartiness, making it a satisfying meal for anyone looking for comfort food.

• - Price: Starting at 810 yen (tax included: 890 yen)

Korean Seaweed with Soft-Boiled Egg Aburasoba

This innovative topping combines the sweet and salty taste of Korean seaweed with a soft-boiled egg, offering a creamy texture that will have patrons reaching for more.

• - Price: Starting at 919 yen (tax included: 1,010 yen)

Customization Options

One of the standout features of Aburasoba is its wide array of toppings and sauces, allowing customers to tailor their dishes to their personal tastes. The reopening brings new options such as spicy sauce, soft-boiled egg, fried onions, and more, alongside various seasonings including Cajun spice and curry powder.

Overview of Ichikakuya

Founded on the principle of creating unforgettable dining experiences, Ichikakuya is committed to delivering flavorful Yokohama-style ramen. With over 100 locations across Japan, the brand thrives on customer loyalty and the unique taste of their creamy tonkotsu broth paired with expertly crafted noodles.

You can explore more about Ichikakuya on their website and check out detailed store information.

Overview of Aburasoba Headquarters

The Aburasoba headquarters specializes in high-quality sauced noodles, perfect for connoisseurs who appreciate a customizable dining experience. For additional details, visit their store page.

About Garden Co., Ltd.

Garden Co., Ltd., the parent company of Ichikakuya, operates with a mission to create spaces that foster happiness and good energy. Since its establishment in December 2015, the company has successfully grown by acquiring over 12 affiliated brands, including restaurants such as Yamasita Honki Udon and Takadaya. With strategic expansion plans, the company aims to increase its presence in prime locations across Japan, ensuring that both employees and customers benefit from their initiatives.

As of July 16, 2026, Garden Co., Ltd. reports 217 operational locations and a strong workforce of approximately 3,883 employees across various positions.

For inquiries, please visit the official contact pages for Ichikakuya and Aburasoba.