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FITUR 2026: A Global Tourism Gathering in Madrid

Madrid is set to once again become the epicenter of the tourism industry as it hosts the International Tourism Fair (FITUR) from January 21 to 25, 2026. Organized by IFEMA MADRID, this 46th edition promises to be the largest yet, showcasing over 10,000 companies from more than 160 countries. With a remarkable 11% increase in international participation, the event further establishes FITUR as a premier platform in the sector.

One of the standout features of this year's FITUR is Mexico's prominence as the partner country. The nation is making a bold statement as it integrates its significant role within the global tourism sphere. In conjunction with millions of dollars in advancements in tourism growth—an impressive 13.9% rise was recorded between January and September 2025—Mexico aims to cement its position as the world's fifth most-visited destination.

Major Innovations and Knowledge Hub

This year's event is notable not just for its scale but also for the introductions of several major innovations. A highlight is the new Knowledge Hub, located in Hall 12 and open throughout the duration of the fair. Designed as a central venue for tourism knowledge exchange, it features eight auditoriums, ten conference programs, and over 250 high-profile speakers across more than 200 sessions. This venue will also act as the host for FITUR Experience, a segment focused on experiential tourism, tapping into one of the most dynamic shifts in the industry.

Additionally, the inaugural International Summit on Communication and Tourism will take place, tackling the pressing challenges of tourism communication with key industry experts. Furthermore, the Travel Technology Area has expanded, now featuring more than 190 leading innovative companies showcasing the latest trends and technologies.

With the fair expected to draw more than 150,000 professionals and nearly 100,000 public visitors during the weekend, the forecast for attendance is promising. Following the success of the previous FITUR edition, which generated approximately 487 million euros for Madrid, this event is poised to be another significant economic powerhouse for the region.

Sustainability and Access

In line with modern tourism trends, FITUR 2026 is committed to addressing crucial challenges across its 11 specialized sections, connecting tourism with other sectors. Facilitating ease of access, a dedicated southeast entry point will be established for professionals, and the event encourages the use of public transport, with enhanced services on Line 8 of the metro.

During the weekend, FITUR will open its doors to the general public, featuring an array of activities, workshops, and immersive experiences, ultimately reinforcing its reputation as a major public celebration of the tourism industry.

Conclusion

As it prepares to host FITUR 2026, Madrid stands ready to welcome the world to a vibrant, innovative, and inclusive celebration of tourism. Through collaboration, knowledge sharing, and celebration of the industry's advancements, FITUR underscores its ongoing significance in promoting global tourism values and trends.
For additional information, you can visit the official FITUR page.