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Golden State Valkyries and La Crema: A Partnership to Elevate Women's Sports

In an exciting development for women's sports enthusiasts, the Golden State Valkyries have officially teamed up with La Crema as their wine partner for the 2025 season. This collaboration not only marks the introduction of a family-owned winery into the world of professional basketball but also highlights a shared mission to uplift women's sports and enhance the experience of all fans attending the games.

The Golden State Valkyries, who are proudly rooted in the cultural richness of Northern California, view this partnership as a natural extension of their commitment to community and inclusivity. Jess Smith, President of the Valkyries, expressed her enthusiasm about the collaboration, stating, "Partnering with an iconic winery like La Crema, practically in our backyard, connects us to the rich cultural fabric that makes Northern California so special." This statement encapsulates the intention behind the partnership — to bridge the gap between sports and local culture while providing fans with an authentically Bay Area experience.

Enhancing the Fan Experience

As part of this partnership, La Crema wines will be served at Chase Center and various Thrive City locations throughout the season. Fans can enjoy not only the thrilling action of the Valkyries games but also partake in exclusive tasting events designed to create memorable interactions. The organization believes that elevating the game-day experience goes hand in hand with fostering a sense of community and progress among attendees.

"This partnership reflects our shared values—community, empowerment and innovation—in addition to creating exceptional experiences for fans," said Hailey Jackson Hartford Murray, Co-Proprietor of La Crema. By aligning with the Valkyries, La Crema emphasizes its commitment to supporting women-led initiatives and bringing innovative solutions to the forefront of sports. This dedication to empowerment resonates deeply within the Valkyries' own mission.

A Commitment to Inclusivity

At its core, this partnership is not just about wine and basketball; it symbolizes a broader commitment to championing women's voices and issues. The Valkyries, established as the WNBA affiliate of the Golden State Warriors, highlight the significance of women's representation in sports. The team aims to cultivate a legacy that celebrates strength, resilience, and unity among women both on and off the court.

La Crema's involvement also includes sponsorship of unique merchandise featuring the Valkyries' branding, a testament to the collaboration's potential to foster local entrepreneurship and creativity during the team's inaugural season. This initiative not only provides fans with exclusive items but also contributes to the growth of a vibrant community surrounding women's sports.

Future Collaborations and Legacy Building

Looking forward, both the Valkyries and La Crema plan to enhance their partnership, launching further initiatives that promote women's sports and local culture. The partnership aims to inspire young girls dreaming of careers in sports, offering clear examples of successful women leading in various spheres.

The Valkyries, representing a modern take on the Norse warriors, embody the spirit of strength and courage, qualities that align perfectly with La Crema's mission of celebrating individuality and progress. As the 2025 season approaches, fans can expect a range of engaging activities, events, and delicious wines designed to amplify the joy of sports without losing sight of important values.

As the Golden State Valkyries tip off their inaugural season, the collaboration with La Crema signifies more than an official partnership; it marks a historical moment focused on elevating women's sports while enriching community spirit. For updates on the Valkyries and detailed information about their schedule, fans can visit valkyries.com and enjoy what promises to be an unforgettable season.

Together, the Valkyries and La Crema are not just changing the game; they are reimagining what it means to support women in sports, creating experiences that will resonate in fans' hearts for years to come.