Winter Fundraising Campaign 2025
Piccolare, a certified NPO based in Toshima, Tokyo, is launching an important fundraising initiative aimed at supporting isolated pregnant women during the year-end and New Year season. Running from November 20 to December 26, 2025, this campaign is titled "A Society Where Pregnant Women Are Connected – The 'Pregnancy SOS' Doesn't Stop During Year-End and New Year".
The Reality of Child Abuse
Tragically, many children suffer from abuse, with newborns being the most vulnerable. According to a recent report by the Child Family Committee’s Expert Group on Child Abuse Prevention, out of 48 children who died due to abuse in the fiscal year 2025, 33 were infants less than a year old, with 16 dying on the same day they were born. Piccolare has taken proactive measures since its establishment in December 2015, with services like "Ninshin SOS Tokyo" providing a confidential support line for unexpected pregnancies. Despite years of continuous support, the challenge of isolation for pregnant women persists.
Increased Importance of Support During Year-End
The holiday season is a time filled with family joy for many; however, it can intensify feelings of isolation for pregnant women, especially those unable to seek help. During this season, public health services frequently take extended breaks, making it increasingly difficult for those experiencing pregnancy-related crises to access support.
The Financial Burden of Emergency Support
Providing assistance during the end of the year incurs higher costs due to increased shelter and meal expenses, compounded by limited healthcare access. Pregnant women who need help often find themselves in precarious situations—low on funds, lacking access to communication, or even staying in internet cafes while trying to change their circumstances. Piccolare is committed to offering comprehensive support, including consultations, visits, and safe spaces.
Spreading the Message: "You Are Not Alone"
To extend the reach of support to as many pregnant women as possible, Piccolare calls for widespread donations. Increased awareness can significantly impact those in need. Through sharing information about this campaign, individuals can help broaden the support network for these women. Notably, Piccolare is a recognized partner of the “Donation Month” initiative.
Online Event Featuring Representative Nakajima
To raise awareness about the societal issue of pregnant women's isolation, Piccolare will host an online talk event on December 9, 2025, from 8:00 PM to 9:30 PM. The event is free to attend, providing an opportunity for open discussions on this pressing topic. Interested participants can register via Zoom.
Event Details
- - Date: December 9, 2025
- - Time: 8:00 PM – 9:30 PM
- - Fee: Free
- - Registration: Event Registration
- - Speaker: Kaori Nakajima, Representative Director of Piccolare
About Piccolare
Piccolare is dedicated to creating a society where no one faces isolation due to pregnancy. Engaging in various initiatives, including providing support for pregnancy-related anxieties through the "Ninshin SOS" services operating 365 days a year, Piccolare also focuses on training support staff and public outreach. Their credo is to ensure that every woman's struggles surrounding pregnancy are met with understanding and compassionate help.
Organization Overview
- - Name: Piccolare, Certified NPO (formerly Ninshin SOS Tokyo)
- - Founded: November 2018
- - Director: Kaori Nakajima
- - Mission: Counseling and support for pregnancy-related issues, creating safe spaces, and promoting awareness of relevant societal challenges.
- - Website: Piccolare