Exciting New Collaboration Campaign Between Asuken and Five Mini for Healthy Summer Living

Exciting Collaboration Campaign

The AI meal management app, Asuken, is teaming up with Otsuka Pharmaceutical for an engaging summer campaign, starting July 22, 2025. This campaign promises to support healthy eating habits during the sweltering summer months, allowing participants to win one of 42,000 vouchers for the dietary fiber drink, Five Mini. With an impressive user base of over 12 million, Asuken stands as Japan’s leading meal management app, making this collaboration a significant event.

Why This Campaign Matters

This summer, high temperatures are forecasted, and many people may face challenges with their appetite. The heat can lead to irregular eating habits, such as opting for snacks instead of balanced meals. Understanding these difficulties, the collaboration aims to promote healthier eating patterns with the convenient nutrient-rich Five Mini drink, which contributes to a balanced diet by offering essential dietary fiber and Vitamin C.

Past campaigns between Asuken and Five Mini have attracted over 260,000 participants, indicating a strong interest in maintaining health during the summer. The third campaign strives to motivate individuals to reflect on their eating habits and embrace healthier choices while enjoying the process.

About the Campaign

From July 22 to August 4, 2025, participants can enter the campaign through the Asuken app by accessing the campaign site. Each day, users can try their luck, as entries are allowed once per day until the user wins a voucher for a free 100ml Five Mini drink, redeemable at any Seven-Eleven store nationwide. Users can log their intake in the Asuken app, which will help them track their progress towards a healthier lifestyle this summer.

How to Participate

1. Download the Asuken app.
2. Access the campaign site through the app’s notifications.
3. Enter the daily lottery.
4. If you win, redeem your voucher at the nearest Seven-Eleven store.

Application Period: July 22, 2025, 12:00 PM - August 4, 2025, 11:59 PM
Voucher Redemption Period: July 22, 2025, 12:00 PM - August 11, 2025, 11:59 PM
Redemption Locations: All Seven-Eleven stores across Japan.
Note: Participation requires the Asuken app and a LINE account. Each winner can claim one voucher only.

About Five Mini

Five Mini is a specialized drink designed to easily bridge the gap in dietary fiber intake and support digestive health. Each bottle of Five Mini contains the dietary fiber equivalent to 1.8 heads of lettuce and 300mg of Vitamin C, making it a refreshing choice for hydration during the hot days ahead. The lightly carbonated drink is not only nourishing but also enjoyable, offering a pleasant way to stay refreshed and healthy throughout the summer.

Daily Intake Recommendation

It's advised to consume one bottle of Five Mini per day to help incorporate dietary fiber into your diet. As with any food, maintaining a balanced diet with staple foods is crucial for health.

Otsuka Pharmaceutical's Commitment to Health

Otsuka Pharmaceutical is dedicated to advancing total healthcare solutions and meeting unmet medical needs. Adhering to the corporate philosophy of “Otsuka-people creating new products for better health worldwide,” the company enhances everyday wellness through innovative products and services grounded in research.

Discover Asuken

Asuken is an intuitive meal management app that provides calorie and nutrient calculations through image recognition and barcode scanning. Featured with over 150,000 menu items, the app offers graphical displays of calorie and nutrient intake, allowing users to monitor their dietary patterns effectively. Furthermore, personalized advice is available daily, curated by nutritionists, offering insights into maintaining a balanced diet.

With years of leading the app market and breaking records in downloads and sales, Asuken continues to be a go-to for health management in Japan.

For more information about the app and its countless features, visit the Asuken official website.

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