#London #United Kingdom #Stagwell #Allison Worldwide #Jeremy Lucas

Allison Worldwide Expands Leadership with New European CEO

Allison Worldwide has officially named Jeremy Lucas as its new CEO for Europe, a strategic move aimed at bolstering the agency's influence and offerings throughout the region. The appointment reflects Allison's commitment to enhancing its capabilities in reputation management, stakeholder engagement, and marketing, catering specifically to the dynamic needs of its European clientele.

Based in London, Jeremy Lucas is set to lead the integration and growth of Allison Worldwide's European operations. His extensive professional background brings a wealth of experience, having previously served as the UK CEO of Hotwire and held senior roles at Edelman, Ogilvy, and Teneo. Lucas's expertise has benefitted high-profile clients such as Meta, FedEx, McDonald's, Coca-Cola, and Disney, reinforcing his ability to navigate complex corporate landscapes effectively.

Ray Day, Executive Chair of Allison Worldwide and Vice Chair of Stagwell, expressed confidence in Lucas’s leadership, stating, "Jeremy is a proven leader who is passionate about turbocharging our presence throughout Europe." This sentiment echoes the company's dedication to delivering superior results through a world-class team that focuses on client success.

Lucas's earlier career saw him in the role of a journalist and producer with prestigious outlets like Sky News and the BBC. This foundation in media has equipped him with unique insights into the communications landscape, further enhancing his consultancy acumen. His recognition in PRWeek's PowerBook over the past seven years underscores his credibility and influence within the public relations community.

In his new role, Lucas has expressed eager anticipation for the challenges ahead. He remarked, "Allison embodies the creativity and ambition that clients require from their agencies during times of transformation. I'm hugely excited by the opportunity to create a more connected and dynamic European region, within a business that has an enviable client portfolio, formidable consultative talent, and a strong culture."

He also noted that his leadership will concentrate on fostering collaboration across the agency's teams. This initiative is vital for shaping innovative communication strategies, particularly in an era marked by intricate reputational landscapes and evolving client demands.

Allison Worldwide, as part of Stagwell, positions itself as a digital-first, data-led communications agency focused on anticipating future trends and challenges. With clients spanning from Fortune 500 companies to emerging startups, Allison provides comprehensive PR, influencer marketing, data analytics, and communication solutions tailored to diverse needs.

As Jeremy Lucas steps into this pivotal role, the industry watches closely to see how his leadership will shape Allison’s footprint in Europe and drive growth in a region increasingly critical for global communications. With a strong agenda for innovation and integration, the future looks promising for Allison Worldwide under Lucas's stewardship. As he aptly summarized, it’s time to collaborate and construct the future of communications together, promising a transformative journey ahead.