Vantage Markets and Foundation Empower Women Drivers in Indonesia's Grab Program
Vantage Markets, in collaboration with the Vantage Foundation, has made a significant commitment to empowering women in Indonesia by supporting the Grab Indonesia Wiramudi program. Through this initiative, dubbed #TradeForHope, over 3,400 women across various Indonesian cities have been provided with crucial resources to enhance their economic opportunities in the passenger transport sector. The program focused on new and returning female drivers, offering start-up capital, necessary equipment, and financial incentives aimed at fostering sustainable income sources for these women.
The initiative, which ran from November 2024 to January 2025, yielded remarkable outcomes. It included 1,400 new drivers alongside 2,000 who returned to driving after a break. Participants from Jakarta, Bali, Medan, Bandung, Makassar, Semarang, and Yogyakarta received complimentary driving gear, such as vests and helmets, as well as motivational packages encouraging them to resume work.
The economic impact of this program was quantifiable, with participants experiencing a 13% increase in ride completions compared to those who did not receive support. But beyond financial benefits, the program revived a sense of confidence, independence, and community among the women. Purwati, one of the participants, expressed her gratitude, stating, "Joining Grab as a driver has been immensely beneficial for earning my own income and gaining new knowledge. I also received many incentives - vests, helmets, and even cosmetics! These small gestures mean a lot. Thank you very much for the support!"
The Wiramudi Grab program highlights the power of corporate social responsibility and strategic partnerships in supporting women's economic empowerment and inclusion in the workforce. By dismantling barriers to market entry, the initiative has enabled thousands of women to secure sustainable incomes while fostering gender diversity in Indonesia's passenger transport sector.
Mark Despallieres, CEO of Vantage Markets, emphasized the importance of this collaboration, stating, "At Vantage Markets, we believe that financial independence should be within everyone's reach. We are committed to supporting initiatives that make a real, lasting impact. Our partnership with Vantage Foundation and Grab Indonesia confirms the power of collective action in driving measurable change. By providing women with resources, training, and financial support, we are not only helping them achieve stable incomes but also supporting a more inclusive and sustainable future. We are excited about the growth of our partnership and continuing support for communities in need."
The #TradeForHope campaign is part of Vantage's ongoing efforts to integrate corporate social responsibility into its operations. Through such initiatives, Vantage lays the groundwork for a more inclusive, sustainable future for the communities it serves.
Grab is a leading super app in Southeast Asia that connects users to delivery services, passenger transport, and digital financial services. Operating in over 700 cities across eight countries, including Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, millions rely on the Grab app daily for various needs ranging from food delivery to ride-hailing and financial transactions. Since its founding in 2012, Grab has aimed to drive Southeast Asia’s development by empowering all its residents economically.
Established in 2023 at McLaren Technology Centre in the UK, Vantage Foundation is an independent charity that collaborates with charitable organizations worldwide, including The iREDE Foundation in Nigeria, Teach For Malaysia in Malaysia, and Instituto Claret in Brazil. For more information, please visit www.vantage.foundation.
Disclaimer: This press release is for informational purposes only and does not constitute financial advice or an offer of any financial products or services. The charitable activities mentioned are led by the Vantage Foundation with support from Vantage Markets, entirely separate from the financial services offered by the latter. The article solely aims to describe corporate social responsibility efforts and does not imply endorsement or partnership related to any financial products or services. Readers are advised to seek independent professional advice before making any financial decisions.
The initiative, which ran from November 2024 to January 2025, yielded remarkable outcomes. It included 1,400 new drivers alongside 2,000 who returned to driving after a break. Participants from Jakarta, Bali, Medan, Bandung, Makassar, Semarang, and Yogyakarta received complimentary driving gear, such as vests and helmets, as well as motivational packages encouraging them to resume work.
The economic impact of this program was quantifiable, with participants experiencing a 13% increase in ride completions compared to those who did not receive support. But beyond financial benefits, the program revived a sense of confidence, independence, and community among the women. Purwati, one of the participants, expressed her gratitude, stating, "Joining Grab as a driver has been immensely beneficial for earning my own income and gaining new knowledge. I also received many incentives - vests, helmets, and even cosmetics! These small gestures mean a lot. Thank you very much for the support!"
The Wiramudi Grab program highlights the power of corporate social responsibility and strategic partnerships in supporting women's economic empowerment and inclusion in the workforce. By dismantling barriers to market entry, the initiative has enabled thousands of women to secure sustainable incomes while fostering gender diversity in Indonesia's passenger transport sector.
Mark Despallieres, CEO of Vantage Markets, emphasized the importance of this collaboration, stating, "At Vantage Markets, we believe that financial independence should be within everyone's reach. We are committed to supporting initiatives that make a real, lasting impact. Our partnership with Vantage Foundation and Grab Indonesia confirms the power of collective action in driving measurable change. By providing women with resources, training, and financial support, we are not only helping them achieve stable incomes but also supporting a more inclusive and sustainable future. We are excited about the growth of our partnership and continuing support for communities in need."
The #TradeForHope campaign is part of Vantage's ongoing efforts to integrate corporate social responsibility into its operations. Through such initiatives, Vantage lays the groundwork for a more inclusive, sustainable future for the communities it serves.
Overview of Grab
Grab is a leading super app in Southeast Asia that connects users to delivery services, passenger transport, and digital financial services. Operating in over 700 cities across eight countries, including Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, millions rely on the Grab app daily for various needs ranging from food delivery to ride-hailing and financial transactions. Since its founding in 2012, Grab has aimed to drive Southeast Asia’s development by empowering all its residents economically.
About Vantage Foundation
Established in 2023 at McLaren Technology Centre in the UK, Vantage Foundation is an independent charity that collaborates with charitable organizations worldwide, including The iREDE Foundation in Nigeria, Teach For Malaysia in Malaysia, and Instituto Claret in Brazil. For more information, please visit www.vantage.foundation.
Disclaimer: This press release is for informational purposes only and does not constitute financial advice or an offer of any financial products or services. The charitable activities mentioned are led by the Vantage Foundation with support from Vantage Markets, entirely separate from the financial services offered by the latter. The article solely aims to describe corporate social responsibility efforts and does not imply endorsement or partnership related to any financial products or services. Readers are advised to seek independent professional advice before making any financial decisions.
Topics Business Technology）
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