#Japan #Tokyo #Employee Engagement #corporate gift #giftee Benefit

Introduction to giftee Benefit

In the ever-evolving landscape of employee welfare, giftee, a pioneer in the e-gift platform business, has announced significant enhancements to its giftee Benefit program. Set to launch in September 2024, the revamped program will not only focus on the existing points system but will broaden its scope to cater to a wider range of employee welfare initiatives.

Key Features of the Revamped Program

The giftee Benefit program now allows employees to purchase digital gifts at a discount and utilize various coupons without any usage limits. The introductory features include a dedicated store for discounted digital gifts and an app that grants access to numerous coupons for fitness centers, hotels, restaurants, and more. This revitalization brings an exciting array of benefits, responding to the growing demand for diverse and appealing welfare options in today’s corporate environment.

Starting April 2025, employees participating in the program will receive a monthly reward of 200 yen worth of points from giftee, incentivizing engagement and utilization of the welfare benefits available. By September 2025, the program is also set to introduce 10 popular brands that can be accessed nationwide, enhancing the options available for rewards and engagement.

The Need for Enhanced Employee Engagement

With the ongoing labor shortages and a shift towards human capital management, organizations are increasingly recognizing the importance of employee engagement initiatives. As employers seek to differentiate themselves, it becomes essential to design unique welfare offerings that satisfy the diverse needs of their workforce. However, the challenges associated with the cost and time required for developing effective programs remain significant hurdles.

To combat this, giftee has developed a solution that minimizes the development and implementation costs, making it easier for organizations to launch attractive welfare programs quickly. The giftee Benefit program integrates a vast selection of gifts from approximately 170 brands, totaling over 1,000 gift options, which can be accessed with ease, thus streamlining the process for companies and delighting employees.

Transitioning from Traditional to Dynamic Welfare Programs

Previously, the giftee Benefit operated as a reward system where companies allocated points that employees could exchange for digital gifts. However, the upgraded version now facilitates a more comprehensive approach to employee welfare. The significant enhancement allows employees to purchase digital gifts at discounted rates and access a plethora of coupons through a dedicated application, adding immense value to the overall offering.

The ability to procure gifts at a discounted price ensures employees can choose when and what they wish to purchase, accommodating individual preferences. Giftee covers the discount portion, enabling employees unlimited usage of this feature, which caters to both low-cost and premium gift items such as experiences and accommodations, making the program adaptable to varied employee preferences.

Flexible Plans for Diverse Corporate Needs

The newly revamped giftee Benefit offers two primary plans: the Minimum Plan and the Standard Plan. By opting for the Standard Plan (at 500 yen per member per month), companies can receive the added benefit of 200 yen in monthly points, further encouraging employee participation. Accumulated points can also be utilized at the discounted gift store, enhancing the appeal of opting into the program.

Additionally, companies have the discretion to integrate the points program alongside other welfare initiatives, thereby customizing their offerings to suit their unique operational goals.

Conclusion and Future Perspectives

Giftee is committed to fostering a culture of corporate gifting and enhancing the relationship businesses have with their customers, employees, and partners. By offering creative, engaging, and flexible welfare solutions through giftee Benefit, the company is paving the way for a more rewarding workplace dynamic. With aspirations to expand within the Corporate Gift market, both domestically and internationally, giftee is setting a new standard in employee welfare, focusing on relationship-building and engagement.

Company Background

Giftee, headquartered in Tokyo, was established in August 2010 and has developed a strong reputation in the e-gift platform sector. The company continues to innovate and provide diverse solutions that meet the evolving needs of businesses and employees alike.