#Japan #Hachioji #Olive Pilates #SILK Pilates

Olive Pilates by the SILK: A New Fitness Journey

The recently launched Olive Pilates by the SILK has opened its doors in Hachioji, marking the debut of a brand that aims to make fitness both accessible and enjoyable for women. This innovative studio, operated by HYV Co., Ltd., is located strategically near Hachioji Station, catering to the increasing demand for tailored fitness solutions.

Background of the New Brand

Olive Pilates emerges as a sister studio to the established machine Pilates studio, the SILK, which has successfully expanded to 40 locations across the Kanto region in just four years. As we observe the transformations of our valued members at the SILK, it became clear that many clients are eager to cultivate a regular exercise routine. However, we recognized that various obstacles, including intensity, cost, and time constraints, often hinder consistent participation.

To bridge this gap, we aspired to create a fitness environment that doesn’t feel exclusive or overly demanding, but rather seamlessly integrates into daily life like brushing one’s teeth or enjoying your morning coffee. Hence, the vision for Olive Pilates by the SILK was born—to establish Pilates not as an occasional event but as a sustainable lifestyle habit.

Unique Features of Olive Pilates

Olive Pilates is designed to be an inviting space for women, particularly those who currently do not have an established exercise routine. Our aim is to assist them in forming a sustainable exercise habit.

1. Diverse Introduction Classes for Beginners

While the SILK has limited introductory classes, Olive Pilates offers a variety of options with five different lessons available for trial. This allows newcomers to explore methodologies that best suit their comfort and fitness aspirations.

2. Combination of Machine and Mat Pilates

At Olive Pilates, clients benefit from both machine Pilates and mat Pilates classes. The mat Pilates offers flexibility as it nécessitates no special equipment, enabling clients to practice self-care at home. Meanwhile, the use of the reformer machine supports movements, making it easier for beginners to achieve noticeable results quickly.

3. Tailored Pricing Plans to Suit Individual Needs

Our pricing model is crafted with flexibility in mind, featuring five diverse plans and additional ticket options to accommodate various usage frequencies. This allows members to select plans that align perfectly with their lifestyle and workout habits.

4. Affordable Pricing Structure

Beginning at ¥8,900 per month for a package of four classes, our pricing is competitive with typical gym memberships. Olive Pilates provides a viable alternative for those wanting to stay active without the unpredictability of outdoor activities or the intimidation of traditional gyms.

We focus on creating a fun and pressure-free environment, allowing clients with limited previous experience in fitness to gradually develop a positive relationship with exercise.

Target Audience for Olive Pilates

Our studio caters mainly to:

• - Individuals wanting to exercise but struggling to establish routines
• - Those seeking effective workouts without investing heavily in gym memberships
• - Clients who feel intimidated by traditional gyms
• - Individuals facing long waiting lists at popular fitness centers

In light of this, we are currently hosting a limited-time offer: a three-month unlimited membership for just ¥1,980 per month, available until the end of January 2026.

Campaign Details

• - Registration for the campaign is required on the day of visit at participating locations.
• - This offer is valid for those who haven’t attended an Olive Pilates trial class or membership in the past three months.
• - The initial payment includes the promotional fee of ¥3,960 for two months and a facility usage fee of ¥2,500.
• - After three months, members can choose from any plan starting at ¥8,900/month.
• - It is essential to maintain membership for 12 months after the promotional offer concludes.

For more detailed information and to subscribe to this exciting campaign, please check out our official website or follow us on Instagram.

Official Website: Olive Pilates

Join us at Olive Pilates by the SILK, where we empower women to embrace fitness as an integral part of their lives!