#United States #Alexandria #b.box #Lansinoh #Feeding Innovation

Lansinoh and b.box Join Forces

Lansinoh®, a renowned name in breastfeeding and maternal care with over 40 years of experience, has announced an exciting partnership with b.box®, an Australian brand celebrated for its innovative design. Together, they are set to revolutionize the infant and toddler feeding experience with the launch of a fresh and forward-thinking collection of sippy cups.

A New Approach to Feeding

This limited edition line not only signifies Lansinoh's expansion into the toddler feeding arena but also combines the brand's trusted heritage in maternal care with the design-led functionality of b.box. The collaboration aims to simplify the transition from breastfeeding and bottle feeding to toddler drinking, ensuring that this crucial phase is both easier and more enjoyable for parents and children alike.

The centerpiece of this new collection is the Time to Sip Starter Set. This innovative four-in-one solution supports every stage of a child’s feeding journey, starting from as early as three months, transitioning seamlessly to toddlerhood. The versatile set features a single base that includes four interchangeable lids tailored for different developmental stages: nipple, spout, straw, and open cup. Each lid is designed with ergonomic benefits to aid your child’s growth effectively.

Features of the Time to Sip Starter Set:

• - Interchangeable Design: One cup with four adaptable lids caters to each feeding stage, making it flexible and practical.
• - Natural Transition: The award-winning NaturalWave® Nipple ensures an easy shift from bottle to cup, perfect for babies aged 3 months and older.
• - Gentle on Gums: The soft spout lid provides a comfortable experience for baby gums starting at 4 months.
• - Leakproof Sipping: Featuring b.box's weighted straw, this lid allows for drinking at any angle without spills, ideal for babies 6 months and older.
• - Mimicking Big-Kid Drinking: The training cup lid, suitable from 12 months, has a see-through top and rim flow design that encourages independence.
• - Designed for Safety: Each component is made from BPA/BPS-free materials and is dishwasher safe.
• - Fun Personalization: Available in a variety of vibrant, mix-and-match colors that make feeding time fun.

Meeting Real Needs of Parents

Lansinoh effectively combines function with style, addressing everyday concerns that parents often face, such as leaks, difficult-to-clean components, or unattractive designs. As Julie Kelly, President, North America at Lansinoh Laboratories, observes, “Parents should not have to choose between function and style.” The Time to Sip system promises to deliver on both fronts, ensuring it's practical for everyday use while also being visually appealing.

The significance of this launch transcends mere product release; it embodies an innovative collaboration between two industry leaders, both created by mothers. This union reflects Lansinoh's commitment to maternal support and b.box's expertise in intuitive product design. “At b.box, our goal is to make parenting easier and more enjoyable,” explains co-founder and CEO, Dannielle Michaels. “This partnership has allowed us to merge our unique design ideas with Lansinoh's trusted feeding solutions, creating a product that evolves with families through each stage.”

Availability

The Time to Sip Starter Set is now available for purchase on Amazon, with a suggested retail price of $19.99. Additional options, including sippy cups, spouts, and training cups, start at $7.99. Also launching in this collaboration is a new teether designed to support continued oral development priced at $8.99.

This partnership marks a progressive step for both Lansinoh and b.box, guiding families through crucial milestones in their children’s development with trusted, innovative products. For more information about the full range of Lansinoh products, visit www.lansinoh.com or follow them on social media @LansinohUSA.