#Japan #Tokyo #Fujiya #Peko-chan #Smile Switch

Celebrate with Peko-chan at the Smile Switch Festa 2026

The popular event known as FUJIYA Smile Switch Festa is making its way to Ikebukuro this September! Originating in January 2021 at Ginza Mitsukoshi, the festival promises to bring joy through delicious, fun, and cute offerings from the Fujiya brand.

In 2026, the event, dubbed 'Peko Festa,' will take place at Sunshine City Alta and Seibu Ikebukuro Main Store, each featuring distinct themes with exclusive products, exhibitions, photo spots, and interactive activities.

Unveiling Exciting Events and Unique Products

Peko-chan will be joined by her new friends from the Fujiya lineup, showcasing a selection of long-selling chocolates, including the popular 'LOOK' chocolate. From September 9th to 28th, both venues will host a myriad of attractions for attendees of all ages, creating an exciting atmosphere filled with smiles.

Highlights of the Peko Festa in Sunshine City Alta

• - Collaborative Pop-Up Booths: Experience a special collaboration between Fujiya and Sanrio characters. Shop for exclusive products including a variety of goods featuring beloved characters.
• - Interactive Activities: Capture memorable moments at our dedicated photo spots and join greeting events with Peko-chan and the ever-popular Pompompurin.
• - Candy Filling Experience: For visitors of all ages, experience the joy of filling up original bags with your favorite Fujiya sweets!

The Sunshine City venue will release exclusive products not available at Seibu, and attendees can participate in special events with limited quantities available. Whether you’re layering up your sweet memories or filling bags with treats, this event promises excitement.

Highlights of the Peko Festa in Seibu Ikebukuro

• - Exclusive Merchandise Launch: Get a chance to snag collaborative products with Kinokuniya at the Seibu location. This includes cotton bags you can use daily and compact bags for your shopping needs.
• - New Peko-chan Merchandise: Don’t miss out on the latest offerings featuring Peko-chan and her delightful crew, available only at the Seibu Ikebukuro festival.

Both venues will provide exclusive items such as 'LOOK' cans featuring limited edition designs. Spend over ¥2,500 and receive a special event bag showcasing the unique design of the festival!

Collect and Win!

Throughout the festival, visit all participating locations, including Peko-chan House, to collect stamps for original gifts:

• - Complete your stamps across four venues and get exclusive items like enamel pins and binders themed around the event.

Important Information

Please note that event schedules and product availability may change without prior notice. It’s recommended to check the official websites for the most current details before your visit.

• - Website for More Information: Fujiya Official Site

This year, Fujiya is ready to fill Ikebukuro with smiles from September 9 to 28. Don’t miss the chance to create joyous memories with Peko-chan and friends at the Smile Switch Festa 2026! We look forward to seeing you there.