#Japan #Kagoshima #Value Design #Value Card #Nishimuta

Expansion of Payment Services in Nishimuta

Value Design, a subsidiary of PayCloud Holdings (TSE Growth: 4015), has announced the successful adoption of its unique cloud-based payment service, Value Card, by Nishimuta, a supermarket chain operating primarily in Kagoshima Prefecture with 27 locations.

Previously, Nishimuta utilized a house prepaid service. However, with the transition to the Value Card system, consumers will now benefit from an expanded recharge method for the Nishimuta N'Money service. This includes the ability to add funds via credit cards through a mobile application, along with traditional cash recharges at store locations. This shift significantly enhances convenience for users.

Background for Introducing Value Card

Nishimuta operates a hybrid model integrating supermarkets and home center functionalities and has firmly established itself in the Kyushu region with its 27 stores. As part of its strategy to continuously provide excellent services to N'Money users, Nishimuta has worked diligently on optimizing operational systems and support frameworks. Conversely, Value Design has been dedicated to assisting various enterprises in issuing proprietary e-money through their Value Card service, thereby showcasing its capability across a range of business sizes and sectors. Given its solid reputation and supportive infrastructure, Value Card was deemed an ideal partner for Nishimuta.

New Recharge Options for Consumers

One highlight of this partnership is the enhanced capability of recharging Nishimuta N'Money via the newly launched official mobile application, Nishimuta App. Besides the existing cash recharge option, convenience for customers is further improved as they can now add money through credit card payments right from their smartphones. This flexibility allows users to select a recharge method that best suits their preferences and lifestyles.

Looking to the Future

Value Design aims to support Nishimuta in strengthening its customer relationships through the continuous development and provision of cashless services aimed at boosting store traffic and marketing efforts. Their commitment lies in enhancing customer convenience while simultaneously fostering stability and continuity in service operations.

About Nishimuta Co., Ltd.

Nishimuta Co., Ltd. is a pioneering supermarket and home center chain based in Kagoshima Prefecture. Since its inception, Nishimuta has aimed to be a supportive presence in the daily lives of local residents, always considering what the community needs in a rapidly changing society. They are continuously evolving to enhance the quality of life for their customers by constantly innovating their services.

Company Overview of Value Design

• - Company Name: Value Design, Inc. (a wholly-owned subsidiary of PayCloud Holdings)
• - Location: 3-1-1 Kyobashi, Chuo-ku, Tokyo, Japan at Tokyo Square Garden, 14th Floor
• - Established: July 2006
• - CEO: Shuji Hayashi
• - Business Focus: Providing unique cashless payment services and marketing solutions including:

- Cloud-based proprietary electronic money issuance service, Value Card
- Store-specific apps with integrated payment functions, Value Wallet
- Connectivity to major QR code payment services, Value Gateway
- SaaS-based digital marketing tool to enhance payment service effectiveness, Value Insight
- Easy-to-send digital gift services via email or social media, Value Gift

Note: The information provided in this press release and contact details reflects the status at the time of the announcement and may be subject to change without prior notice.