#Switzerland #Lausanne #Bata #Miguel Esquide #Creative Vision

Bata Elevates Creative Direction with New Appointment

Bata, a globally renowned footwear and fashion brand, has recently appointed Miguel Esquide as its Chief Design Officer, signaling a strong commitment to innovation and creative excellence within the company. This strategic move highlights Bata's ambition to capture the attention of modern audiences while reinforcing the brand’s identity on a global scale.

A Wealth of Experience

Miguel Esquide comes with over two decades of profound experience in the fashion industry, having worked with prestigious brands. He co-founded the luxury brand 1CONCEPT, which gained recognition for its audacious aesthetic. Under his guidance, the brand was featured in prestigious publications like Vogue and celebrated by high-profile cultural icons such as Miley Cyrus and Rosalía. His previous roles include significant contributions to shoe design and strategy at INDITEX, overseeing popular labels like Zara, PullBear, and Lefties.

Esquide's deep understanding of consumer appeal, combined with his proficiency in creating impactful marketing campaigns, makes him an ideal fit for Bata's vision of producing stylish yet affordable footwear.

Responsibilities and Goals

As Chief Design Officer, Esquide will be tasked with spearheading the design strategies for Bata and its various extensions, including Bata RedLabel and Bata Comfit. He will be based in Padua, Italy, where he will lead a talented team of designers focused on interweaving Bata’s heritage with modern design elements. This approach aims to keep the brand not only relevant but also inspiring to today’s consumers.

Sandeep Kataria, CEO of Bata, expressed that the company is strengthening its commitment to design innovation through this new appointment. Kataria emphasized that appointing a dedicated Chief Design Officer is vital for placing design at the core of Bata's brand development. This strategy is set to pave the way for new, engaging collections that embody the brand’s dedication to craftsmanship and style.

A Vision for the Future

Esquide is renowned for his capability to blend distinctive design with commercial viability, which is crucial for Bata as it looks to enhance its brand identity and foster a deeper connection with consumers worldwide.

Bata has a rich history since its foundation in 1894 and stands as a leader in the global footwear industry, recognized for providing high-quality, stylish, and comfortable shoes for men, women, and children across over 56 countries.

To know more about the latest developments regarding Bata, please contact Sarah Stocchetti, Global Corporate Communication Manager.

Conclusion

The appointment of Miguel Esquide marks a progressive step for Bata as it seeks to elevate its creative vision in a rapidly evolving market. With a fresh perspective and extensive industry knowledge, Esquide is poised to drive Bata toward a new era of design and consumer engagement.