#Japan #Good Design #NOBLE #Tatsuno #+CEL

A Step Forward in School Bag Design: NOBLE

The world of school bags has been given a fresh perspective with the introduction of 'NOBLE' by +CEL, a brand under the renowned Seiban company, headquartered in Tatsuno, Hyogo. This revolutionary school bag recently earned the prestigious 2025 Good Design Award and was named one of the 'Best 100' designs by the Japan Design Promotion Organization.

The Vision Behind NOBLE

Designed by product designer Fumie Shibata, the NOBLE reimagines the traditional school bag, offering a unique top-opening feature that ensures even younger students can easily access their belongings. The absence of a flap not only makes it lighter, but it also maintains the quintessential square silhouette that children and parents recognize as a school bag.

Available in classic colors like matte Red, Black, Camel, and Green, the NOBLE is crafted with care. Each bag features a distinctive check pattern on the back, specifically designed by Shibata, using a mesh material that enhances both comfort and breathability. Moreover, a foldable side case accommodates bottles and other essentials, emphasizing practicality alongside style.

Features That Stand Out

The review panel praised the NOBLE for its thoughtful construction that eliminates the traditional flap, allowing for easy access and a significant reduction in weight. The synthetic leather material adds durability and offers a sleek look, which remains resistant to dirt and wear over time. Despite lacking the classic flap structure, the bag maintains a traditional school bag's essence, showcasing the artisan's attention to detail and skill. The design even factors in contemporary needs, as it includes a side pocket that can hold large water bottles necessary for staying hydrated throughout the school day, all while ensuring the bag retains its compact, elegant silhouette when not in use.

Specifications of NOBLE

• - External Dimensions: Height 33.0cm, Width 26.5cm, Depth 18.5cm
• - Internal Dimensions: Height 31.0cm, Width 23.5cm, Depth 12.5cm
• - Weight: Approximately 1190g
• - Price: ¥88,000 (including tax)
• - Designer: Fumie Shibata
• - Brand: +CEL

For those interested, the official website for +CEL is here.

A Place in Design History

NOBLE is featured in an ongoing exhibition called 'My Selected Item 2025', which showcases the creations that caught the judges' eyes during the selection process. From October 15 to November 23, 2025, visitors can see the NOBLE at GOOD DESIGN Marunouchi, where it will be presented alongside comments from acclaimed architect Ai Yoshida, expressing her admiration for the blend of traditional and modern elements in its design.

Yoshida remarked, "While maintaining the essence of a traditional school bag, the modern touches bring warmth and sophistication. This bag is not just a daily tool, but a piece of craftsmanship that will accompany children during their important six years of school."

Craftsmanship and Care

The NOBLE was born from the dedication of craftsmen at Seiban, who have been producing school bags for over 75 years. Their expertise ensures durability, safety, and comfort for children while incorporating thoughtful design features. The combination of technical skill and aesthetic appeal makes the NOBLE a trusted companion for young students, assuring that it will withstand the test of time.

In conclusion, the NOBLE reflects not only innovative design but also the love and care put into crafting a school bag that is more than just a functional item. It truly embodies the idea of being a companion for children during their formative years. For those interested in more details or to make a purchase, visit the official +CEL website at this link.