#USA #Texas #H-E-B #Protein Powder #Levels

Levels® Protein Powder Now at H-E-B

Today marks a significant milestone for Levels, the protein powder brand renowned for its commitment to purity and simplicity. The company has announced its entry into 162 H-E-B stores across Texas, starting October 27, 2025. This move is not only a celebration of their natural ingredients but also an alignment with one of Texas' most reputable grocery chains.

A New Chapter for Levels

Levels offers two flavors, Double Chocolate and Vanilla Bean, both in 1.48 lb packages. The introduction of these products comes at a time when consumer demand for high-quality protein powders is on the rise, with projected US sales reaching over $4 billion in 2025. The company’s philosophy centers around producing protein powders that are devoid of artificial ingredients, a notion that resonates deeply with today’s health-conscious consumers.

Blake Neimann, the Founder and CEO of Levels, expressed considerable excitement about this launch, stating, "Our introduction into H-E-B is a major moment for us. Texas is one of our biggest markets; we are truly honored to partner with a retailer known for their quality and integrity."

The rising interest in clean-label products is evident, especially following a recent Consumer Reports study that highlighted concerning levels of lead in many widely-used protein powders. Levels’ products stand out due to their short ingredient lists, consisting of only six to eight essential elements, all sourced from grass-fed, hormone-free dairy. This focus on quality and transparency addresses the growing consumer trend favoring minimalistic nutrition.

The Importance of Clean Labels

Levels has made a name for itself as one of the few protein brands, less than 30%, that have received the Clean Label Project's Purity Award. Their commitment to quality assurance is reflected in their rigorous testing practices, which screen for over 400 potential contaminants, including pesticides, heavy metals, and plasticizers, making every serving safe and reliable.

Blake Neimann continued, "We founded Levels out of frustration with the disconnect between health claims and actual ingredients in many supplements. Our partnership with H-E-B represents our shared passion and commitment to quality, ensuring consumers can trust what they are putting into their bodies."

Levels protein will be available at H-E-B locations in major Texas cities, including Austin, Dallas, Houston, and San Antonio. Consumers will also find Levels products online through various major retailers like Walmart, Target, Kroger, and Amazon, expanding the brand’s reach significantly.

About Levels

Founded by Blake Niemann, Levels aims to overhaul the protein supplement market by focusing on transparency, simplicity, and affordability. With a goal to exceed 9,000 points of distribution by 2025, the brand is dedicated to providing consumers with straightforward and wholesome nutrition they can rely on.

As H-E-B celebrates its 120th anniversary, it continues to prioritize fresh food and customer satisfaction, operating over 455 stores and employing more than 175,000 staff members. This collaboration sets a precedent in the grocery sector and reinforces the importance of clean products in the health and wellness industry.

Levels’ entry into H-E-B could reshape consumer perspectives on protein supplements, driving the narrative towards cleaner, safer nutrition without the guesswork behind ingredients. Through this partnership, both brands are stepping forward to ensure that health-conscious consumers have access to protein options that are as nourishing as they are trustworthy.