Celebrate the New Year with KIND Snacks and Embrace Self-Care with Bed Rotting
KIND Snacks Welcomes the New Year with Self-Care Innovations
KIND Snacks is stepping into 2025 with a fresh perspective on wellness, emphasizing that consumers should never have to choose between what feels good and what is good for them. The brand, known for its commitment to providing nutritious and wholesome snacks, is embracing a new self-care trend that has captured the attention of Gen Z: bed rotting.
What is Bed Rotting?
Bed rotting is a term that emerged in 2024, gaining over 310 million mentions on TikTok. It represents the delightful act of lying down in bed to recharge and unwind from the stresses of everyday life. This mindful approach to self-care advocates for taking time to relax and be present, without the guilt of being unproductive.
In collaboration with Bravo's “Summer House” stars Ciara Miller and Amanda Batula, KIND encourages individuals to embrace this cozy ritual and experience the joy of indulging in simple pleasures during the new year. The campaign not only champions self-care but also highlights that enjoying a tasty KIND bar, while chilling in bed, can coincide with both enjoyment and health.
The KINDest Bed Rotting Experience
To celebrate the connection between feeling good and doing good, KIND Snacks is launching the
Topics Consumer Products & Retail）
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