#Japan #Tokyo #Kairos3 #Mitsubishi Heavy #Daisuke Sasou

Introduction to Kairos3 Implementation

On July 7, 2023, Kairos Marketing Corporation unveiled a case study highlighting the introduction of their integrated marketing automation (MA) and sales force automation (SFA) tool, Kairos3, at Mitsubishi Heavy Industries Power Industry, based in Yokohama, Kanagawa. The company’s president, Masahiro Kobayashi, recognized the urgent need to evolve their traditional sales strategies to address limitations in human resources and expand customer outreach.

Background of Implementation

For years, Mitsubishi Heavy Industries Power Industry has depended on face-to-face interactions to cultivate relationships. However, as the business continues to scale, the management began to acknowledge the constraints associated with reaching out to potential clients. They sought an efficient and sustainable mechanism to maintain ongoing connections with their customers. With the support of external consultants, they aimed to create a tailored approach to provide clients with the most relevant information. This led them to explore digital marketing avenues, culminating in the decision to deploy Kairos3 as their foundational tool.

Results from Kairos3 Adoption

The adoption of Kairos3 has enabled Mitsubishi Heavy Industries Power Industry to engage in a variety of digital marketing strategies. Notably, their regular newsletters have shown impressive results, boasting an approximate open rate of 45% and a click-through rate of 30%. These newsletters have not only attracted interest but also facilitated an increase in seminar registrations and downloads of promotional materials.

Moreover, there has been an observable shift in the sales team’s approach. They now actively incorporate information from newsletters and seminars, demonstrating heightened internal cooperation and understanding.

Additional Insights

More details on this successful implementation can be found on the official showcase page here.

What is Kairos3?

Kairos3 is a cutting-edge MA and SFA integrated tool designed to provide insights into the next optimal steps for businesses based on data. The platform streamlines activities from lead acquisition and management to sales appointment scheduling, meeting records, and closing deals, essentially facilitating the enhancement of company revenues.
You can learn more about Kairos3 here.

About Kairos Marketing Corporation

Driven by the mission to make marketing more accessible, Kairos Marketing Corporation has developed the innovative Kairos3 tool. Additionally, they operate 'Make Free,' a media platform offering insights into marketing and sales execution strategies. With a vision to foster the growth of Japan as a manufacturing powerhouse, they aim to create an environment where every organization, regardless of size, can utilize marketing to boost their sales activities.

Location: 17F Sumitomo Real Estate Harajuku Bldg, 2-34-17 Jinguumae, Shibuya, Tokyo
Representative: Daisuke Sasou
Established: September 2012
Website: Kairos Marketing.