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Discover Your Unique Color: b.box's Personal Brand Project

b.box, an innovative brand from Australia, has launched a new interview project titled "Carry Your Color" that invites individuals to express their personal identity through an assortment of vibrant bottle colors. Managed by Weskiii Co., Ltd., headquartered in Minato, Tokyo, this initiative seeks to highlight the significance of colors in reflecting one's unique lifestyle and identity. Through interviews with diverse people excelling in various fields, b.box aims to explore the stories behind these colors and their impact on personal expression.

Understanding "Carry Your Color"

The idea behind "Carry Your Color" is that the color one chooses can subtly reveal their personality—reflecting emotions, values, and even life philosophies. Selecting a bottle color becomes a simple yet profound way to showcase one's individuality.

The interview project serves as a platform to present the lifestyles, work ethics, and aspirations of different individuals through the lens of color. By sharing these narratives, b.box hopes to encourage both children and adults to explore their unique identities and find joy in choices that resonate with who they truly are.

For children, this project introduces them to varied lifestyles that emphasize self-identity, while adults can gain insights into living authentically.

Showcasing Diverse Personalities Through Color

Currently, the project highlights interviews with three fascinating individuals who have embraced their unique colors:

• - Masaki Horie, Hair Stylist

Horie, the owner of Hank hair salon in Omotesando, expresses a sophisticated sense of self through his choice of "deep space (black)". In his interview, he reveals his passion for hair styling and the deep emotions tied to his craft. You can read more about it here.

• - Yuki Shimazaki, Physiotherapist/Sports Trainer

Shimazaki has chosen "lime time," a color that embodies freshness and positivity. Through his vibrant selection, he shares insights on his work as a physiotherapist and sports trainer while highlighting how he encourages people to adopt healthy lifestyles that reflect their true selves. Check out his interview here.

• - Asuka Ishikawa, Editor-in-Chief of TIAM

Ishikawa, who founded the kids' fashion media TIAM, selected "white out" for its versatility and simplicity. Her interview sheds light on the importance of authentic communication in her work and her commitment to sharing what she believes is valuable. Read more about her journey here.

As this project progresses, more interviews with a variety of personalities will be unveiled, further expanding the representation of individual colors and stories.

Part of the Drink To Go Initiative

The "Carry Your Color" project is part of a broader initiative by b.box called "Drink To Go", which started this summer. This initiative promotes a new, eco-friendly style of hydration that aligns with modern lifestyles. By showcasing the diverse expressions of personal style through colors, the project aims to spread the joy of carrying one’s unique identity in daily habits.

Featured Product: b.box Flip Top Bottle

At the heart of this campaign is the popular Flip Top Bottle, designed for effortless use with a one-touch opening mechanism. Its slim shape makes it ideal for various daily occasions, and it is available in a rich variety of colors to suit different lifestyles. With both functionality and aesthetic appeal, the Flip Top Bottle is a perfect representation of one's "Carry Your Color".

Product Details:

• - Available Sizes: 690ml / 1L
• - Colors: 14 options available for 1L and 7 options for 690ml, including shades like pink paradise, lime time, and deep space.
• - Features: Durable stainless steel, excellent insulation for temperature retention, and user-friendly flip-top design.

As b.box continues its journey of promoting individuality and sustainability, it has grown into a globally recognized brand, cherished in over 45 countries worldwide. This project not only highlights personal expression through color but also supports a more sustainable lifestyle.

For more details, visit the official b.box website at bboxforkids.jp, or follow them on Instagram @bboxforkidsjapan.