#USA #Fountain Valley #Hyundai Tucson Hybrid #He Got Money #Eunique Jones Gibson

Hyundai's Innovative Campaign: 'He Got Money'

Hyundai Motor America recently unveiled its latest marketing initiative, titled 'He Got Money', which showcases how the 2025 Hyundai Tucson Hybrid can transform financial savings into luxurious daily experiences. This campaign, developed in collaboration with Culture Brands, continues to build upon Hyundai's acclaimed 'OKAY Hyundai' series that intricately connects with audiences through humor, cultural relevance, and empowering financial narratives.

The central narrative revolves around Sidney, a character whose seemingly lavish lifestyle raises eyebrows among his discerning relatives, particularly his perceptive aunties. The light-hearted segments unfold as they gather to express their concerns, ultimately revealing that Sidney's secret to maintaining his lifestyle is, in fact, the remarkable savings he enjoys thanks to the Tucson Hybrid's efficiency. The campaign encapsulates a delightful twist, underscoring that financial prudence doesn’t preclude enjoyment of life’s finer things.

Hyundai aims to highlight the financial empowerment that comes with choosing the Tucson Hybrid, promoting a message of smart savings. As Erik Thomas, Hyundai's director of experiential and multicultural marketing, notes, the collaboration with Culture Brands seeks to deepen Hyundai’s reach within the African American community through relatable storytelling.

Adding a touch of nostalgia and charisma to the campaign is Kathleen Bradley, widely recognized for her role as Ms. Parker in the cult classic film 'Friday' and in the show 'The Price Is Right'. Her involvement brings a generational appeal, enhancing the narrative that speaks to both humor and practicality.

The 2025 Hyundai Tucson Hybrid itself boasts a compelling environmental footprint, featuring a 1.6L turbocharged hybrid engine that delivers an impressive 35 MPG combined. Inside, drivers enjoy cutting-edge technology, including a 12.3-inch touchscreen that seamlessly integrates with both Apple CarPlay® and Android Auto™. Enhanced safety features, like Forward Collision-Avoidance Assist and Blind-Spot Collision Warning, ensure a secure driving experience.

'He Got Money' will be visible on numerous broadcast and digital platforms, presented in both 15- and 30-second formats. The campaign aims to entertain while reinforcing Hyundai's commitment to portraying real-life narratives that resonate with diverse communities.

About Culture Brands

Culture Brands is an independent agency founded by Eunique Jones Gibson, focusing on authentic representation of African Americans in media. Established in 2017, it is dedicated to fostering engagement through culturally relevant storytelling. The agency activates conversations within the African American community and collaborates with well-regarded platforms to shine a light on this vibrant demographic.

Hyundai's Impact in America

Hyundai Motor America continues to deliver a technologically advanced lineup of vehicles to U.S. consumers while amplifying its Progress for Humanity vision. The company has made significant investments in the U.S., contributing substantially to job creation and the economy. For detailed information, you can visit their official website at Hyundai News.

In conclusion, 'He Got Money' is not just an advertisement; it’s a celebration of financial savvy, cultural connection, and community joy, making the 2025 Hyundai Tucson Hybrid a centerpiece of a life well-lived without the financial strain.