Pure App Revolutionizes Precious Metals Trading on Mobile Platforms

Introduction

Pure, a leading peer-to-peer marketplace specializing in precious metals and rare coins, has recently launched its new mobile app, making it easier for users to buy, sell, and track their investments in gold, silver, platinum, and palladium. This innovative app, available for both iPhone and Android users, marks a significant leap in how metal trading can be conducted on-the-go.

The Need for Visibility

For years, Trey Benedict, co-founder and CEO of Pure, observed that traditional metal markets often lack transparency. “The thing that never sat right with me was how little the person buying or selling could actually see,” he noted. This inspired the creation of Pure, aiming to foster an environment where both buyers and sellers can operate with complete visibility into their transactions.

Features of the App

The Pure app comes packed with features that enhance user experience and engagement:
1. Public Order Book: Each product features a transparent order book where bids and asks are publicly displayed, allowing users to see real-time market activity.
2. Custom Price Alerts: Users can set alerts to track specific price levels, ensuring they are notified when market conditions meet their trading strategy.
3. Order Notifications: Every transaction is monitored, keeping customers informed about the status of their orders.
4. Home-Screen Widget: Users can access current spot prices for various precious metals directly from their device's home screen, eliminating the need to open the app for basic market information.

Accessibility and User-Friendly Design

The app is designed with user accessibility in mind. New customers can create an account and complete the necessary identity verification all within the app in roughly 15 minutes. With no minimum purchase requirement, users have the flexibility to participate in the market at their convenience. Sellers can manage listings and access essential features like prepaid shipping labels directly from their mobile devices.

Revolutionary Transaction Process

The transaction process through the Pure app is specifically structured to provide ease of use. Once an order is filled, sellers simply ship their items to Pure, where each one is inspected and tested to ensure it meets quality standards before being sent to the buyer. This two-way insured shipping process significantly increases trust in the marketplace.

Payment and Fees

In terms of payment processing, Pure accommodates various methods, including Apple Pay for immediate orders. The platform’s seller fees range from 0.5% to 1.5% based on the item and the quarterly volume, while buyers enjoy no marketplace fee. This pricing structure is competitive and designed to attract a larger audience to the platform.

Conclusion

With over 4,000 active users and more than $1 billion in precious metals transactions completed thus far, the launch of the Pure app is anticipated to redefine how customers interact with the precious metals market. As Oliver Reason, one of Pure's software developers, explained, they aimed to create an app that ensures the market is not just a destination but a service that actively reaches the user.

By making precious metal trading more accessible, transparent, and user-friendly, Pure is setting a new standard that may soon become the norm in the industry.

Whether you are a seasoned collector or a first-time buyer, the Pure app is paving the way for a modern, dynamic trading experience in the world of precious metals.