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Demandbase Expands Collaboration with Salesforce

Demandbase, recognized as the foremost account-based go-to-market platform for B2B enterprises, has announced an exciting partnership with Salesforce. This collaboration aims to integrate Demandbase's intent data into the Salesforce Sales Cloud Prospecting Center, empowering sales teams to more effectively identify and engage with potential leads.

This strategic integration leverages Demandbase's vast pool of data, which is derived from over one trillion monthly interactions along with insights from 36 billion B2B site visits. By infusing this intent data directly into the Salesforce Prospecting Center, Demandbase offers sales teams the tools they need to recognize and prioritize accounts that are most likely to be interested in their products.

Michael Wilczak, the Chief Strategy Development Officer at Demandbase, expressed enthusiasm about this integration, stating, "We are thrilled to provide even greater value to our joint customers through this partnership. By embedding our intent data into the Salesforce Prospecting Center, we are streamlining the process for sales teams to focus on the most promising opportunities, thereby enhancing their productivity and increasing the likelihood of conversion. This dynamic integration serves to keep sales efforts sharply aimed at accounts that show genuine buying signals, ensuring better alignment and sales outcomes."

Key Features of the Intent Score Integration

The integration of the Intent Score within Salesforce brings several noteworthy features designed to enhance the sales process:

• - Unified Prospecting Experience: A user-friendly dashboard allows sales teams to quickly identify high-intent accounts and implement targeted engagement strategies.
• - Customizable Score Rules: Administrators gain the ability to adjust the weighting of different intent data components, ensuring alignment with specific business goals.
• - Seamless CRM Integration: The integration with Salesforce's Data Cloud guarantees easy access to data insights, making intent data readily available across the Salesforce ecosystem.

Pawan Kumar Adda, Senior Director of Sales Cloud Product Management at Salesforce, highlighted the benefits of this integration, stating, "With the incorporation of Intent Score into the Salesforce Prospecting Center, sales representatives can act quickly to recognize their next optimal customer. This facilitates a focus on accounts with the highest potential for conversion, optimizing sales efforts and boosting overall productivity."

Announced at Dreamforce '24, the Salesforce Prospecting Center's inclusion of the Intent Score feature is now available to all Salesforce clients subscribed to the Sales Cloud Unlimited Edition and above, beginning October 2024. Sales teams interested in learning how to leverage the Intent Score to transform their go-to-market strategies can visit the Salesforce Sales Engagement product page for more information.

About Demandbase

Demandbase stands at the forefront of account-based GTM solutions for B2B organizations, enabling them to accurately identify and engage the right customers at the right times with the right messages. Equipped with an integrated view of intent data, AI-driven insights, and prescriptive actions, go-to-market teams can execute strategies with confidence and precision. Thousands of businesses rely on Demandbase to enhance revenue, minimize waste, and streamline their data and technology resources within one cohesive platform. To discover more about how Demandbase can elevate your GTM efforts, navigate to www.demandbase.com.