Lysol Launches 'The Story of SOMO' for Back-to-School Health Initiatives
Protecting Our Children This School Year
As the back-to-school season approaches, the importance of health and hygiene in schools becomes crucial. To support this effort, Lysol has launched an impactful initiative titled 'The Story of SOMO', aimed at raising awareness about the consequences of illness-related absenteeism among students. The message is clear: when children miss school due to illness, they lose out on more than just academic learning; they miss precious moments of childhood that are irreplaceable.
Lysol, a trusted name in hygiene, is dedicated to combatting illness-causing germs with effective cleaning products. Joining forces with actress and mother Lea Michele, Lysol seeks to educate families on how to protect their children from germs that can lead to sickness. Michele returns to the classroom to help convey this essential message, showing families how they can keep their children healthy and in school using Lysol Disinfecting Wipes and Disinfectant Spray, which eliminate 99.9% of viruses and bacteria on surfaces both at home and in educational settings.
The initiative, which marks its seventh year under the HERE for Healthy Schools banner, emphasizes not only the importance of cleanliness but also the emotional and social aspects of learning. Michele, reflecting on her own role as a mother, states, "As a mom, I'm aware of the simple ways we can help protect our children from the spread of germs. During back-to-school shopping, it's easy to think about the clothes and supplies, but Lysol is an important part of my routine to start the year off right – because fewer days home sick from school means more moments for them to enjoy!"
In addition to spreading awareness through the story of SOMO, Lysol continues to promote hands-on learning in schools across the nation by introducing the Lysol Minilabs Science Kits. These kits are designed in collaboration with The GIANT Room, a children’s co-design lab, and consist of interactive and educational materials aimed at teaching students about germs and hygiene. By providing these resources, Lysol aspires to equip educators with the necessary tools to inform children about healthy habits that can prevent the spread of illness.
Recognizing the alarming increase in absenteeism due to illness, Benoit Veryser, Vice President of US Marketing for Lysol, emphasizes the urgency of their mission: "With absenteeism from illness at a record high, Lysol is committed to helping protect against the spread of illness-causing germs in the classroom. This year, we are fighting SOMO, which is why we're encouraging parents to prepare for and help stop the spread of germs, so kids can thrive in the classroom – and not miss out from being sick."
Parents and teachers are encouraged to visit Lysol's official YouTube and Instagram pages to watch 'The Story of SOMO'. Additionally, further information about the HERE for Healthy Schools initiative can be found on Lysol's website. As schools reopen, communities are invited to utilize Lysol products to ensure a safe and healthy learning environment for all children, allowing them to fully engage in their education and enjoy the myriad of experiences that school offers.
Lysol remains dedicated to its mission of safeguarding families and enhancing public health, as they have done for over a century. Their commitment to providing essential hygiene products not only protects individuals but also nurtures the collective well-being of communities across the nation. As the new school year begins, Lysol stands as a beacon of hope and health for families everywhere, reminding us all that protection against illness is a vital aspect of a thriving community.