#Japan #Tokyo #Yotsuya #MATCHA & #Fermented

Matcha & Yotsuya: A Unique Take on Matcha Lattes

On September 16, 2025, the premiere of Matcha & Yotsuya marks a significant milestone for matcha lovers in Tokyo. Located just a three-minute walk from Yotsuya Station, the stand will offer an innovative menu centered around the company’s philosophy of blending matcha with fermented ingredients and superfoods, providing a refreshing twist on traditional beverages.

The new location is strategically situated along Shinjuku Street in Yotsuya 2-chome, an area that merges bustling office life with a residential neighborhood, creating a vibrant atmosphere where local business professionals and residents converge. This dynamic setting allows Matcha & Yotsuya to reach a diverse customer base, showcasing the stand's commitment to enhancing everyday life through unique matcha experiences.

A Fresh Take on Matcha

Matcha & Yotsuya isn’t just another café; it’s a game-changer in the matcha scene. Their unique offerings include the Fermented Matcha Latte, crafted using Uji matcha, which has been expertly blended with miso or other fermented foods for unexpected flavors and health benefits. Expect to find classic drinks like matcha latte and hojicha latte alongside innovative creations such as Banana Matcha Latte and Turmeric Ginger Matcha Latte, each designed to elevate the everyday matcha experience.

Among the standout drinks is the Refreshing Cold Matcha — a simple yet delightful mix of matcha with ice-cold water, emphasizing the clean, rich flavor of Uji matcha. The Miso Matcha Latte offers a unique taste profile where the umami of white miso harmonizes beautifully with the deep, rich notes of matcha, creating a balance of sweetness and saltiness.

Customers can also purchase matcha powder and original tea whisks for those looking to recreate the Matcha & experience at home. Additionally, there are benches outside where patrons can enjoy their drinks leisurely.

Global Appeal

Matcha & has already made a name for itself, expanding its reach to London, where it has gained popularity among health-conscious young consumers eager to incorporate matcha into their daily lives. As interest in health and wellness continues to rise globally, Matcha &'s approach — merging fermented foods with traditional matcha drinks — epitomizes this modern lifestyle shift.

The creative drinks served at Matcha & Yotsuya are not just beverages; they represent a cultural fusion that introduces Japanese ingredients to international audiences. With matcha recognized worldwide for its abundant health benefits, the brand has become a beacon for those seeking nutritious yet tasty options.

Commitment to Quality

Founder Mitsuhiro Sakano, a native of Ishikawa Prefecture and a graduate of the University of East London, emphasizes the importance of integrating local food culture into global trends. By creating a brand surrounding matcha that includes superfoods and fermented products, Sakano aims to share Japan's unique culinary traditions with the world. Since launching in 2024, the brand has made great strides, opening new stands, collaborating with lifestyle brands, and selling their matcha powder online.

With Matcha & Yotsuya set to open its doors, the anticipation grows for what this unique matcha stand will bring to both regulars and newcomers alike. This venture promises not only to satisfy taste buds but also to enrich daily routines with the delightful experience of high-quality, health-focused matcha beverages.

For those interested, Matcha & Yotsuya is located at 〒160-0004 東京都新宿区四谷2-2 第22相信ビル 1F and will operate Monday to Friday from 12:00 PM to 5:00 PM, with plans for weekend service in the future. Keep an eye on their Instagram for updates and selections.

In a world that increasingly seeks healthier alternatives, Matcha & Yotsuya is poised to set a new standard for matcha coffee culture, blending tradition with modernity in an exciting way.