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Collaboration Launch: Hojicha Roll Cake from Kawagoe City

In an exciting partnership aimed at regional revitalization, Brangista Media, the publisher of the travel e-magazine "Tabiiro," and Barunibabi Inc., a restaurant chain with a focus on local ingredients and community engagement, have introduced a new hojicha (roasted green tea) roll cake. This launch marks the fourth stage of their joint project, "TRAVELING DISH ACTION," which was initiated to spotlight local foods and support regional economies.

What is "TRAVELING DISH ACTION"?

Starting in 2021, this collaborative initiative has seen the introduction of various culinary delights from different parts of Japan, leveraging the expertise and resources of both companies to address local social issues through food. Previous editions have included a French course using ingredients from Izumo City, a gourmet set from Yuasa Town in Wakayama Prefecture, and a premium salt caramel roll cake featuring Hitachi Daitai beans from Ibaraki Prefecture, created under Barunibabi's established ARINCO brand.

The Star of Kawagoe: Hojicha Roll Cake

The latest offering features "Kawagoe Hojicha" sourced from a local producer, Ono Bun Seicha. Kawagoe City, renowned as a popular tourist destination known as "Koedo," is historically significant for its high-quality tea, particularly with roots tracing back to the 14th century. The hojicha's unique sweet and rich flavor, complemented by its aromatic profile, makes it a perfect ingredient for creating delectable confections.

After five months of development, this roll cake combines hojicha powder in both the cake and the cream, allowing a delightful aroma to envelop you even before your first bite. The Barunibabi chefs proudly endorse the cake, claiming it's a perfect balance of flavors.

Available exclusively on the CANDLE TABLE e-commerce site, this hojicha roll cake is priced at ¥2,480 (tax included). With this project, both companies aim to highlight the distinct flavors of Kawagoe and promote local tourism.

A Historical Perspective on Kawagoe Tea

Kawagoe tea has a rich history dating back to the Nanboku-chō period (14th century), where it was recorded alongside other famous tea regions like Uji in Kyoto. Although its cultivation faced challenges during the Sengoku period, it saw a revival from the 17th century thanks to the Kawagoe domain's efforts. By 1875, the establishment of the Sayama Tea Company led to the emergence of Sayama tea.

Despite its decline in name recognition, initiatives by local government and NPOs have rekindled interest in Kawagoe tea and matcha production, as various shops now cultivate and offer these traditional products.

Ongoing Efforts in Regional Revitalization

Through the "TRAVELING DISH ACTION" project, Tabiiro collaborates with Barunibabi to not only create and promote local delicacies but also to drive tourism and sustainable development in regions across Japan. The partnership combines food exploration with the expertise and resources from their extensive networks and aims to cultivate lasting relationships within communities.

With aspirations to address community challenges, foster employment through increased local production, and reduce food waste, this project is a testament to the power of food in revitalizing regions. As they continue their journey, both companies are committed to establishing sustainable practices that enhance the allure of local areas and contribute positively to their economies.

Conclusion

Now is your chance to indulge in the flavors of Kawagoe with the exclusive hojicha roll cake. Participate in this initiative and support local businesses by savoring this delicacy crafted with heart and tradition. Don't miss out on the unique opportunity to taste the essence of Kawagoe through this delightful creation.

For purchasing details, check out the CANDLE TABLE e-commerce site.