#United States #Emeryville #Peet's Coffee #Holiday Postcards #Lisa Congdon

Peet's Coffee's Festive Offerings for the Holiday Season

This holiday season, Peet's Coffee has unveiled an exciting campaign aimed at promoting joy, connection, and nostalgia among its customers. Starting from December 5, Peet’s will offer a memorable experience where visitors to their coffee bars can savor complimentary festive mocktails while embracing the art of sending handwritten holiday postcards.

Complimentary Mocktails and Holiday Postcards

Upon visiting any Peet's coffee bar starting at noon on December 5, patrons can indulge in a free festive mocktail from an exclusive holiday bar menu. Customers can choose from delightful options including Sparkling Tiger's Eye, The Bestie, and The Derby. In addition to enjoying these unique drinks, each guest will receive a limited-edition holiday postcard, beautifully designed by the celebrated artist Lisa Congdon. This postcard is not only a work of art but encourages customers to send heartfelt messages to their loved ones, embodying the spirit of the season.

The postcards will be available until December 12, or until supplies run out. Customers who are unable to visit a Peet's location can still participate in the cheer by accessing digital versions of the postcards online, along with a discount for Peet's online shop.

A Nostalgic Touch for a Modern Generation

The initiative is inspired by a notable trend among Gen Z consumers who are rediscovering retro activities such as collecting vinyl records and reading physical books. Peet's Coffee aims to revive the tradition of handwritten notes, offering a personal touch that digital communication often lacks. Jessica Buttimer, Senior Vice President of Brand at Peet's, emphasized the importance of genuine connections, stating, "'Postcards from Peet's' invites Peetniks to slow down and cherish the people who matter most."

Partnership with Artist Lisa Congdon

In designing the postcards, Peet’s partnered with Lisa Congdon, whose vibrant style perfectly embodies the warmth and joy of the holiday season. Congdon expressed her excitement about the collaboration, highlighting the significance of art and coffee as mediums that bring people together, even when separated by distance. "This warm and cheerful postcard is the perfect opportunity to take a pause in the holiday hustle and turn a regular coffee break into a small celebration of heartfelt connection," she remarked.

Spreading the Cheer Beyond the Coffee Shop

Peet's Coffee's holiday campaign doesn’t only stop with mocktails and postcards. Each postcard comes with a $10 discount for purchases made at Peets.com, extending the celebratory spirit beyond the physical coffee shops. This promotion offers customers a chance to treat their loved ones to holiday goodies, promoting sharing the joy and warmth of the season.

Conclusion

As the holiday season approaches, Peet's Coffee is transforming ordinary coffee breaks into opportunities for genuine connection and celebration. With their free mocktails, exclusive holiday postcards, and a special discount for online shopping, Peet's is encouraging everyone to take a moment to connect with loved ones while enjoying the rich flavors of their coffee. So, whether you visit one of their locations or shop online, immerse yourself in the festive spirit with Peet's this holiday season.