#USA #New York #Serta Bedding #Macy's Parade #Counting Sheep

Serta’s Float Debuts at the 99th Macy's Thanksgiving Day Parade

Serta Simmons Bedding (SSB), one of the industry's leading sleep solutions companies, announced a spectacular debut for its float during the upcoming 99th Macy's Thanksgiving Day Parade, scheduled for Thursday, November 27, 2025. This year, the cherished brand is taking center stage in Manhattan, bringing its beloved Counting Sheep to life in an unforgettable way.

The parade is a hallmark of American holiday tradition, renowned for its larger-than-life balloons, innovative floats, and spectacular performances. Serta’s float will be designed around its Counting Sheep character, an emblem of comfort and sleep quality that families have come to love over the past 25 years. Anne Edwards, Serta's Senior Vice President of Brand Marketing, expressed her excitement about this unique opportunity, noting how the parade is a joyous event that resonates deeply with many generations.

“We’re thrilled to celebrate our beloved Serta Counting Sheep in such an iconic way,” Edwards shared. “With our float’s debut, we’re blending holiday celebrations with the comfort Serta is known for, helping families create lasting meaningful memories while ensuring a great night’s sleep!”

A Whimsical Dream Generator Float

This year, Serta will unveil “The Counting Sheep's Dream Generator,” a float designed to dazzle and entertain the parade's audience. The float, adorned with whimsical elements like stars, moons, and fluffy clouds, promises a captivating display as it rolls down the streets of New York City. It will feature vibrant lighting and dynamic spinning effects, making it a must-see for spectators and viewers alike on Thanksgiving.

Jordan Dabby, producer of the Macy's Thanksgiving Day Parade, welcomed Serta to their stellar lineup, emphasizing the joyous atmosphere they bring. “On Thanksgiving morning, the Serta Counting Sheep will blanket the streets with warmth, wonder, and pure joy as we mark the 99th parade together,” Dabby stated.

Exclusive Limited-Edition Collection

In celebration of both the parade and the 25th anniversary of the Counting Sheep, Serta has introduced the Serta® 34th Street Collection, a limited-edition line of mattresses inspired by the nostalgia and magic of the Macy’s Thanksgiving Day Parade. This exclusive series takes inspiration from the rich legacy of the parade and the iconic Macy's Herald Square.

The product offerings within this collection include:

• - Serta® Zoned Comfort: Targeted support that caters to specific areas of the body, ensuring optimal sleep comfort.
• - Individually-Wrapped Coil System: This feature provides durable support while minimizing motion transfer, helping couples sleep soundly without disturbances.
• - PillowSoft® Air Foam: Designed for comfort with a ripple effect that promotes airflow for a more refreshing sleep experience.
• - Cool Twist® Gel Memory Foam: Enhances airflow and heat dissipation while contouring perfectly to the sleeper's shape.
• - Special Edition Design: Each mattress in this collection boasts an adorable illustration of the Counting Sheep on the cover, appealing to families and children alike.

Serta’s famous Perfect Sleeper mattress has been delivering quality sleep for 25 years, and the new 34th Street Collection continues this tradition. Available exclusively at Macy's online, these mattresses come in various sizes from twin to California king and offer a range of comfort levels from medium to plush options.

The Parade Experience

For those unable to attend the parade in person, the 99th Macy's Thanksgiving Day Parade will be broadcasted live on NBC and streamed on Peacock from 8:30 AM to 12:00 PM in all time zones. Viewers can join in on the excitement by following Serta and Macy’s on social media platforms, using the hashtag #MacysParade.

To learn more about the Serta® 34th Street Collection and the company’s deep-rooted legacy of enhancing sleep quality, visit serta.com and macys.com/parade.

Conclusion

Serta's participation in the Macy's Thanksgiving Day Parade not only marks a significant moment in the history of the iconic brand but also serves as a joyful occasion for families around the country. As Serta celebrates its enduring legacy with the introduction of a new mattress collection, this year’s parade promises enchantment, comfort, and a warm kickstart to the holiday season.