Bed Bath & Beyond Brand Returns to Stores with a Fresh Start in Nashville

Bed Bath & Beyond's Reimagined Return to Retail

On August 8, 2025, something exciting is happening in Nashville, TN. The Brand House Collective, Inc., formerly known as Kirkland's, Inc., is set to launch its very first Bed Bath & Beyond Home store. This grand reopening symbolizes a pivotal moment for the brand that has held a cherished place in the hearts of many families across the nation. Following the approval from shareholders during the annual meeting on July 24, 2025, the rebranding marks a profound transformation aimed at re-establishing this iconic name in retail.

The CEO of The Brand House Collective, Amy Sullivan, expressed pride in this development, stating, "We are thrilled to reintroduce one of retail's most recognized names with the launch of Bed Bath & Beyond Home, tailored for modern family gatherings." This new store is more than just a retail outlet; it represents a revitalized brand committed to enriching family life through quality home products.

To commemorate this special occasion, the company is reviving one of its beloved traditions—the legendary Bed Bath & Beyond coupon. Customers are invited to bring in their old coupons, and they will be honored. Additionally, a fresh version will greet all visitors at the door, allowing long-time fans to indulge in the nostalgia associated with the brand. As part of the launch festivities, the first 25 customers to make a purchase will receive a remarkable free gift: a premium 10" memory foam queen-size mattress, valued at $226.99. It’s a perfect blend of past and present, symbolizing an exciting new chapter for this storied brand.

Furthermore, beginning on July 29, 2025, the company will officially trade under its new ticker symbol, “TBHC,” reflecting its refreshed identity. Shareholders will not need to take any action regarding this symbolic shift, which aligns perfectly with the grand reopening of the Bed Bath & Beyond Home store.

A New Era for Home Goods

The Brand House Collective is more than just its new face. It manages a variety of iconic family-oriented brands, including Kirkland's Home, buybuy Baby, and Overstock. With over 300 stores and numerous online platforms, the company continues to strive for excellence in providing high-quality, curated products for every aspect of home living. Those interested in discovering more about The Brand House Collective can visit their e-commerce sites, kirklands.com and bedbathandbeyondhome.com.

In this age of rapid changes in retail, a revival such as this serves as a reminder of the importance of familiar and trustworthy brands. Bed Bath & Beyond Home stands as an emblem of nostalgia and contemporary needs, emphasizing its mission to support families in creating beloved home spaces at various price points.

In summary, the grand opening of the first Bed Bath & Beyond Home store in Nashville is poised to be a celebration steeped in history while also looking toward the future. As families gather to explore the new offerings and relive cherished memories associated with the brand, The Brand House Collective embarks on an exciting adventure in the retail sector.

Don’t miss out on this comeback celebration—mark your calendars for August 8, and welcome the new chapter of Bed Bath & Beyond Home, where every purchase redefines the meaning of home.