#United States #New York #North & Warren #Interluxe Group #Quinn

Strategic Acquisition Enhances Luxury Marketing Platform

In a move aimed at bolstering their offerings for luxury brands, Interluxe Group, a prominent experiential agency focused on the luxury sector, and North & Warren, a frontrunner in digital marketing, have successfully completed the acquisition of Quinn, a highly regarded communications agency specializing in luxury brands. This partnership is expected to create a robust and integrated marketing platform renowned for delivering comprehensive marketing solutions to top-tier luxury clients.

A New Chapter in Luxury Marketing

Founded in 1989, Quinn has established itself as a trusted partner for numerous high-end brands. The agency boasts a comprehensive array of services that include storytelling, earned media, influencer marketing, and strategic communications. With offices in major cities like New York, Miami, Los Angeles, and London, Quinn has collaborated with celebrated luxury brands such as VistaJet, Fraser Yachts, and Mandarin Oriental, thereby positioning itself at the forefront of luxury marketing.

The partnership between Interluxe Group and North & Warren took shape in January 2025, backed by an equity investment from Mountaingate Capital. The trio now envisions an elevated luxury marketing platform, providing end-to-end solutions that encompass strategy, in-person activations, digital marketing, and strategic communications. This collaboration not only capitalizes on the strengths and expertise of each entity but also seeks to enhance client engagements across North America and Europe.

Joining Forces for Excellence

“Our vision aligns perfectly with that of Quinn,” stated Nick Van Sicklen and Matt Caroll, the founders of North & Warren. They express enthusiasm about welcoming Quinn into their organization, noting the synergy in culture and objectives emphasized during initial discussions. Quinn’s founder, Florence Quinn, echoed this sentiment, stating, “This partnership opens exciting avenues for our services and allows us to combine our strengths to propel forward more effectively.”

Emma Gwyther, the founder and president of Interluxe Group, noted, “Our collaboration with Quinn enhances our capability to blend storytelling with experiential marketing, a combination that is vital for luxury brands today.”

An Integrated Approach

The merged capabilities of Interluxe Group, North & Warren, and Quinn form a distinctive suite of services designed to address the unique needs of luxury brands. With over 150 team members spread throughout various locations in North America and Europe, the new entity embodies a data-driven marketing approach while maintaining a keen focus on creativity and engagement.

Their offerings extend across multiple sectors including automotive, travel, fashion, jewelry, and more, facilitating powerful strategies that aim to attract and retain affluent customers. By leveraging best-in-class technology and insights, they anticipate delivering measurable results that resonate well with luxury audiences.

Conclusion

As the luxury market continues to evolve amid changing consumer expectations, the combined strength of Interluxe Group, North & Warren, and Quinn positions them uniquely to meet the challenges ahead. By embracing innovation and integrating marketing strategies, they aspire to set new standards within the luxury marketing landscape, ensuring they remain at the forefront of the industry.

Through this acquisition, luxury brands can look forward to enhanced storytelling, creative ideas, and new experiential marketing solutions, making the collaboration a significant turning point in luxury marketing. With their shared commitment to excellence and engagement, this partnership is set to influence the trajectory of luxury advertising in the years to come.