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Kantar Introduces Innovative Kantar Converser Solution

On April 7, 2026, Kantar, a global leader in marketing data and analytics headquartered in London, announced the launch of Kantar Converser. This cutting-edge qualitative research solution empowers brands to capture and interpret consumer voices in real-time, gaining high-resolution insights into the 'why' behind consumer behaviors.

Overview of Kantar Converser

The Kantar Converser utilizes AI-driven moderation for one-on-one deep-dive interviews, allowing brands to access authentic consumer experiences. Here are the key features and benefits:

• - In-Depth Understanding: Beyond mere surface signals, Kantar Converser provides a nuanced understanding of consumer motivations, extracting richer stories from the candidates' own words.
• - Efficiency and Speed: Leveraging Kantar's extensive expertise in qualitative research paired with advanced AI functionality, brands can expect faster and more reliable results.
• - Cost-Effective Solutions: Kantar Converser enables more profound qualitative research at a fraction of traditional costs, ensuring value without compromise.
• - Global Accessibility: Participants can engage in research at their preferred times and environments, breaking down geographical barriers and accommodating diverse time zones.
• - Comfort in Sensitivity: Especially for sensitive topics, respondents can provide answers in a safe, private setting, ensuring comfort and candor.

Tara Prabhakar, Global Managing Director of Kantar’s Qualitative Division, emphasized the importance of understanding the nuances in consumer language. She noted, “Marketers today have unprecedented data access. What’s needed is a partner that can bridge the gap between data signals and the underlying emotions and motivations. By allowing individuals to answer at their convenience, we capture authentic, emotional, and culturally relevant human intelligence, supporting marketers in their decision-making processes for brand growth.”

Speedy and Nuanced Insights

Kantar Converser stands out as a solution capable of providing speedy and nuanced human understanding across different markets and audiences. In today’s fast-paced business environment, this innovative approach to deep-dive interviews integrates AI to facilitate effective decision-making for marketers. Flexibility in sampling based on budget, speed, and target requirements is a hallmark of Kantar's unique approach, ensuring accurate reach to necessary respondents through Kantar's proprietary panels.

To learn more about Kantar Converser, visit Kantar’s website.

About Kantar

Kantar is one of the world’s leading marketing data and analytics companies. We provide intelligence that supports brand growth, delivering reliable signals for organizations to act quickly and confidently. Our expertise fosters effective marketing decision-making based on predictive evidence while guiding the creation of robust growth strategies rooted in consumer, brand, and business value connections. Our efforts are bolstered by reliable human data, synthetic data, unparalleled intellectual assets, AI-native platforms, and insights from global brand experts.

For more information, please visit Kantar’s global website at www.kantar.com or check out Kantar Japan's local site at www.kantar.jp.

Kantar Japan Overview

Company Name: Kantar Japan LLC
Headquarters: Shinjuku Minds Tower 6F, 2-1-1 Yoyogi, Shibuya-ku, Tokyo
Business: Market research and consulting
Managing Director: Toru Sasaki