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COSRX Unveils the #TheArbutinSerumDay TikTok Challenge

In a move to celebrate the launch of their latest skincare innovation, the Alpha-Arbutin 2 Discoloration Care Serum, COSRX has kicked off their 8th TikTok campaign known as the #TheArbutinSerumDay Challenge. This exciting initiative invites skincare enthusiasts to engage creatively on social media while highlighting the serum's remarkable benefits since its release.

The Alpha-Arbutin 2 Discoloration Care Serum: A Game Changer

This new product has quickly garnered praise for its effective formulation designed to tackle discoloration caused by hyperpigmentation. Dermatologists and skincare aficionados alike are applauding the serum for its active ingredients that not only prevent but also fade existing dark spots, making skin visibly more even and radiant.

The serum is crafted to accommodate all skin types, including sensitive and acne-prone skin, and its lightweight texture allows it to be used smoothly on both the face and body.

Get Involved: How to Join the Challenge

COSRX is encouraging users to take part in the #TheArbutinSerumDay Challenge by following these simple steps:
1. Use the Custom Filter: Apply the unique COSRX filter to your TikTok video.
2. Create and Post: Share a creative video wishing everyone a happy #TheArbutinSerumDay, showcasing your skincare aspirations.
3. Add Hashtags: Use the hashtags #COSRX, #TheArbutinSerumDay, and #AlphaArbutin when posting your content.
4. Deadline for Participation: Ensure you submit your entries by December 21, 2024.

Exciting Rewards Await

Participants have the chance to win fantastic prizes! The Top 10 winners will receive:

• - A $100 Ulta Beauty eGift Card
• - A full-sized Alpha-Arbutin 2 Discoloration Serum
• - 1 pack of the newly launched Advanced Snail Mucin Glass Glow Hydrogel Mask

Additionally, the Top 90 winners will be awarded:

• - A full-sized Alpha-Arbutin 2 Discoloration Serum
• - 1 pack of the Advanced Snail Mucin Glass Glow Hydrogel Mask (3 masks)

Winners will be announced on January 13, 2025, through COSRX's official Instagram and TikTok channels.

Billboards Celebrating a Skin-Glow Day

To amplify the excitement surrounding the #TheArbutinSerumDay campaign, COSRX will be showcasing a special message across major billboards in Times Square, NYC (December 13-19, 2024) and Wilshire Digital East, LA (December 16-29, 2024). This initiative serves to connect more skincare lovers to the encouraging message of radiant skin.

Join the #spotnsnapCOSRX Event

As part of their promotional campaign, COSRX invites fans to participate in the #spotnsnapCOSRX event until December 31, 2024. Visitors to their featured billboards can snap a photo or video, posting it on TikTok or Instagram with the hashtags #spotnsnapCOSRX and #TheArbutinSerumDay to enter for a chance to win a luxurious skincare duo, which includes the 6 Peptide Skin Booster Serum and the newly launched Peptide Collagen Hydrogel Eye Patch. Winners for this event will be announced on January 17, 2025.

Conclusion

With a commitment to providing effective yet affordable skincare solutions, COSRX continues to be a beloved brand among fans of K-beauty. The newly launched Alpha-Arbutin 2 Discoloration Care Serum is exclusively available at Ulta Beauty (online only) at a promotional 15% discount from December 18 to January 15. Join the #TheArbutinSerumDay challenge today and let COSRX help you achieve your skincare goals one serum at a time!