Ghirardelli Chocolate Brings Joy Through Community Caroling on National Peppermint Bark Day
In a spectacular celebration of spirit and sweetness, Ghirardelli Chocolate hosted a special event in honor of National Peppermint Bark Day, taking place on December 4, 2024. This year marked a significant milestone for the company, as it celebrated the 20th anniversary of its much-loved Peppermint Bark product. To commemorate the occasion, Ghirardelli surprised holiday-goers with an immersive caroling experience at the Shops at the Oculus in New York City.
The event began with the intriguing sight of an oversized, beautifully wrapped gift box. Curious onlookers were soon treated to the sounds of upbeat holiday music as a guitarist, violinist, and a lively brass band kicked things off with a lively rendition of "Deck the Halls." This joyful invitation led numerous strangers to spontaneously join in the singing, creating an electrifying atmosphere that truly embodied the spirit of the holidays.
As the day progressed, excitement built around the gift box, which signified a special surprise for those participating in the festivities. When the holiday spirit meter finally peaked—thanks to the combined festive efforts of the crowd—the enormous box dramatically opened, revealing a treasure trove of over 30,000 free Ghirardelli Peppermint Bark squares. The crowd erupted into cheers, embodying a perfect moment of holiday magic.
Bobby Oliver, Vice President of Marketing at Ghirardelli, reflected on the company’s intent behind the celebration: "Everyone at Ghirardelli felt that we could all stand to be reminded of the power the season has to unite us and that you can never have too much holiday spirit." His sentiment was echoed by many in attendance, emphasizing how such moments of community can uplift even the coldest winter days.
For those who couldn’t physically join in the excitement, Ghirardelli encouraged fans to engage through social media. By sharing a video of the event’s grand reveal on Instagram with the hashtag #PeppermintBarkSeason, fans could receive a 10% discount code for online purchases at Ghirardelli.com. Additionally, each participant in sharing the post would automatically enter a raffle for a chance to win a custom Peppermint Bark-inspired gift box filled with delicious treats.
In addition to their signature Peppermint Bark SQUARES, Ghirardelli offered a range of seasonal products drawing from this beloved flavor. From the new Peppermint Bark Brownie Mix and Peppermint Bark Baking Mix-Ins to themed treats like Peppermint Hot Cocoa and adorable Peppermint Bark Snowmen, fans had ample opportunity to indulge their holiday cravings. Each of these delightful items is available for a limited time at Ghirardelli locations and retailers nationwide.
With roots going back to 1852 in San Francisco, Ghirardelli Chocolate Company remains dedicated to producing high-quality bean-to-bar chocolate, known for its unique flavors and superior craftsmanship. By controlling every step of the chocolate-making process, the company ensures that customers enjoy some of the richest and highest-quality chocolate products available.
In this spirit of unity and celebration, Ghirardelli combined the joy of the season with the delight of cherished traditions, reminding everyone that a little Peppermint Bark can make the world a sweeter place, especially during the holidays. So, join Ghirardelli this season for a taste of tradition made even better, and let every bite be a reminder of the joy in sharing sweet moments with others.
For further updates and products from Ghirardelli, follow their social media platforms: Instagram, Facebook, and TikTok, or visit their official website at www.ghirardelli.com.
The event began with the intriguing sight of an oversized, beautifully wrapped gift box. Curious onlookers were soon treated to the sounds of upbeat holiday music as a guitarist, violinist, and a lively brass band kicked things off with a lively rendition of "Deck the Halls." This joyful invitation led numerous strangers to spontaneously join in the singing, creating an electrifying atmosphere that truly embodied the spirit of the holidays.
As the day progressed, excitement built around the gift box, which signified a special surprise for those participating in the festivities. When the holiday spirit meter finally peaked—thanks to the combined festive efforts of the crowd—the enormous box dramatically opened, revealing a treasure trove of over 30,000 free Ghirardelli Peppermint Bark squares. The crowd erupted into cheers, embodying a perfect moment of holiday magic.
Bobby Oliver, Vice President of Marketing at Ghirardelli, reflected on the company’s intent behind the celebration: "Everyone at Ghirardelli felt that we could all stand to be reminded of the power the season has to unite us and that you can never have too much holiday spirit." His sentiment was echoed by many in attendance, emphasizing how such moments of community can uplift even the coldest winter days.
For those who couldn’t physically join in the excitement, Ghirardelli encouraged fans to engage through social media. By sharing a video of the event’s grand reveal on Instagram with the hashtag #PeppermintBarkSeason, fans could receive a 10% discount code for online purchases at Ghirardelli.com. Additionally, each participant in sharing the post would automatically enter a raffle for a chance to win a custom Peppermint Bark-inspired gift box filled with delicious treats.
In addition to their signature Peppermint Bark SQUARES, Ghirardelli offered a range of seasonal products drawing from this beloved flavor. From the new Peppermint Bark Brownie Mix and Peppermint Bark Baking Mix-Ins to themed treats like Peppermint Hot Cocoa and adorable Peppermint Bark Snowmen, fans had ample opportunity to indulge their holiday cravings. Each of these delightful items is available for a limited time at Ghirardelli locations and retailers nationwide.
With roots going back to 1852 in San Francisco, Ghirardelli Chocolate Company remains dedicated to producing high-quality bean-to-bar chocolate, known for its unique flavors and superior craftsmanship. By controlling every step of the chocolate-making process, the company ensures that customers enjoy some of the richest and highest-quality chocolate products available.
In this spirit of unity and celebration, Ghirardelli combined the joy of the season with the delight of cherished traditions, reminding everyone that a little Peppermint Bark can make the world a sweeter place, especially during the holidays. So, join Ghirardelli this season for a taste of tradition made even better, and let every bite be a reminder of the joy in sharing sweet moments with others.
For further updates and products from Ghirardelli, follow their social media platforms: Instagram, Facebook, and TikTok, or visit their official website at www.ghirardelli.com.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.