#Japan #Tokyo #AI Marketing #LANY #Lottnest

Free Webinar on AI Strategies for Beauty Clinics

As the world evolves into a digital era, the way consumers interact with businesses has changed dramatically. The traditional model of customers searching for services has shifted to a new paradigm where artificial intelligence guides their choices. This exciting transition presents unique opportunities and challenges for businesses in the beauty sector, fitness centers, and dental offices, prompting the need for a strategic marketing approach that leverages AI.

On May 14th, from 12:00 PM to 1:00 PM, LANY, a leading digital marketing support company based in Shibuya, Tokyo, will collaborate with Lottnest, a renowned CRM and customer development strategist, to host a FREE webinar titled "AI-era Marketing Strategies for Beauty Clinics: Connecting Headquarters to the Field Through Data".

In this insightful session, industry experts from both companies will share vital knowledge on how to effectively attract customers and foster loyalty amidst the challenges posed by the AI revolution.

Understanding AI-Driven Market Evolution

As AI tools like ChatGPT and AI Overviews become prevalent, understanding customer behavior is critical. During the first part of the webinar, LANY will discuss:
1. Transformations in Search Marketing: Dive into how AI impacts customer search behaviors and how businesses must adapt.
2. What is LLMO?: Explore the concept of AI Search Optimization (LLMO) and its importance in driving customer acquisition.
3. Effective Attraction Methods: Discover methods businesses can implement to harness LLMO for customer attraction, supported with real-life case studies.

Maximizing Customer Lifetime Value (LTV)

In the second half of the webinar, Lottnest will present on customer retention strategies:
1. Why Focus on Repeat Customers Now?: Understand the necessity of increasing repeat customer rates in today's market.
2. Balancing Growth Strategies: Learn the importance of prioritizing retention and customer spending strategies aligned with the business growth phases.
3. Multifaceted CRM Practices: Gain insights into connecting various touchpoints—physical locations, social media, and call centers—to enhance customer loyalty.
4. Promoting Repeat Business: Strategies for effectively blending online and offline engagement to motivate repeat visits.

Registration Details

To attend this valuable session, please complete the sign-up form available at LANY's website. The registration is straightforward and free of charge, with a capacity of 500 participants. Please note the following:

• - Each person may register only once.
• - In case registration exceeds capacity, a lottery will determine attendance, with notifications sent out the day before.
• - Participants will receive a confirmation email with access instructions.

Important Notes

Please refrain from recording the webinar; recordings will not be allowed. Also, competitors from the same industry are requested not to register.

About LANY: A growth partner in digital marketing support, LANY is dedicated to working alongside clients to facilitate long-term business development. They provide a comprehensive range of services, from strategy creation to execution, ensuring sustainable growth aligned with client goals.

About Lottnest: As a business growth partner, Lottnest interweaves with enterprises, creating tailored strategies that cater to unique challenges, fostering a supportive environment for businesses through robust data-driven decisions.

For further inquiries regarding this event, please contact Yuki Sakita at [email protected].