#Japan #Osaka #Weve #Minna no Wedding #Kuchikomi SNS

The Launch of 'Kuchikomi SNS by Minna no Wedding'

On November 27, 2025, Weve Co., Ltd., based in Osaka and led by CEO Shingo Yasuda, collaborated with Kufu Wedding Co., Ltd. from Tokyo to officially launch a groundbreaking service aimed at the bridal industry: 'Kuchikomi SNS by Minna no Wedding'. This innovative SNS marketing support service merges the largest review media platform in the industry with Weve’s expertise in video production, creating a hybrid model that transforms social media postings into effective customer attraction channels.

Background: A New Approach to Customer Attraction with Media and SNS

In recent years, the bridal industry has increasingly turned to social media for customer engagement. However, many businesses face a common challenge: while likes and shares may increase, they do not necessarily translate into real-world visits or bookings. The primary issue lies in the fact that social media often serves merely as a platform for broadcasting content without effectively directing potential customers to the next steps towards making reservations or visits.

Weve and Kufu Wedding have recognized this problem and proposed a new customer attraction structure that merges social media with media outlets. As part of this initiative, videos from Weve’s wedding recording service 'Omoide Plus Movie' will be re-edited and featured on the 'Minna no Wedding' platform as 'Minna no Movie'. This strategy not only leverages the power of visual storytelling but also integrates authentic user reviews, creating a compelling narrative that encourages potential clients to take action.

Achievements: Building Trust Through Visuals

In the initial rollout of 'Omoide Plus Movie' on the 'Minna no Wedding' site, we observed an increase in click-through rates and user engagement on the video pages. The combination of engaging visuals and trustworthy reviews effectively prompted a change in user behavior, proving that the atmosphere of a wedding and genuine voices from brides can foster trust, ultimately leading to increased customer interaction. Recognizing this success, both companies are committed to expanding 'Kuchikomi SNS by Minna no Wedding' as a marketing platform that transcends individual companies.

Service Overview: A Circular Model to 'Assetize' SNS Communications

The service operates by displaying videos posted on the wedding venue's social media accounts as 'review videos' on the 'Minna no Wedding' website. This structure allows media viewers to directly engage with the venue's social media accounts, creating a two-way interactive loop. With Weve’s extensive experience—boasting over 15,000 video productions across 400 venues nationwide—and Kufu Wedding's high trust levels among users on 'Minna no Wedding', SNS communications that previously vanished into the internet are transformed into accumulated, growing assets.

Future Developments: Release Event Scheduled

To celebrate the official launch of this service, a joint release event will take place on December 11, 2025. The event will feature a discussion session led by representatives from both companies, as well as presentations of case studies and data analyses highlighting the effectiveness of the new service.

For details on registering for the event, please visit: Event Registration Page

Service Highlights

• - Service Name: Kuchikomi SNS by Minna no Wedding
• - Monthly Fee: Starting from 90,000 yen
• - Key Features: 1) Transforms SNS posts into media-published videos that create pathways for visits, 2) A circular marketing model combining video, reviews, and media, 3) Comprehensive service from filming and editing to publishing and analysis.
• - Partnership: Collaborative operations between Weve and Kufu Wedding.

Sample Videos

• - Sample Video 1
• - Sample Video 2

About the Companies

Weve Co., Ltd. aims to eliminate regrets among couples planning their weddings by addressing challenges faced by wedding venues through innovative products and services. They have successfully collaborated with various wedding venues throughout Japan, supporting the industry with excellent video production and promotional efforts.

Kufu Wedding Co., Ltd. seeks to create a new shape of celebrating weddings. They offer diverse services, including 'Minna no Wedding', a comprehensive wedding information platform. Kufu is dedicated to facilitating a wide range of wedding-related solutions through collaboration with their group companies.