Discover What Consumers Loved Buying in Early 2025: Insights from Shibuya Street Interviews

In June 2025, Rank King Co., Ltd., a company based in Shibuya, Tokyo, conducted a fascinating street survey to uncover the most popular purchases among consumers in their 20s and 30s. This unique media initiative invited 38 individuals to share their thoughts on products they found most satisfying. Let's dive into the insights gathered from this survey, giving us a glimpse into contemporary consumer preferences.

Overview of the Survey

The street interviews took place from June 17 to June 24, 2025, in notable locations around Shibuya, including Shibuya Sakura Stage, Shibuya Center Street, Miyashita Park, Yoyogi Park, and in front of Aoyama Gakuin University. The survey was conducted by a single staff member from Rank King Co., Ltd., who managed to interview an assorted group of participants—21 males and 17 females.

Key Findings of the Survey

The responses revealed a strong inclination towards categories such as household appliances, cosmetics, skincare products, and especially fashion. However, a standout segment was the enthusiasm surrounding computer-related items, including laptops, keyboards, mobile monitors, and monitor lights. These products were acknowledged for their role in enhancing work efficiency, significantly contributing to a gratifying shopping experience.

Voices from Participants on Computer Equipment

Below are some selected comments from the participants specifically regarding their favorite computer accessories:

- [Quntis] Monitor Light Bar ScreenLinear GlowPro

“This light significantly brightens my monitor and PC area, reducing eye strain. During online meetings at home, it really helps with visibility. I suggest this for anyone who works from home in the evenings and feels like their workspace is too dim.”
— Male, 20s

- [PFU] HHKB Studio Keyboard

“The typing experience is unlike any keyboard I’ve used before! It's compact, and the little knob in the middle lets me control the cursor without needing a mouse, which is so convenient. I recommend it for writers who do a lot of typing.”
— Male

- [ELECOM] Laptop Cooler SX-CL22LSV

“I finally addressed my laptop’s overheating issues this year! It features a single fan, but the aluminum stand seems to assist with heat dissipation. Since using it, my laptop fan hasn’t been excessively loud, and it hasn’t frozen, significantly boosting my productivity. I highly recommend this for anyone worried about their laptop overheating in the summer!”
— Female

- [ERGOTRON] LX Desk Mount Arm

“This product frees up my desk space by eliminating the monitor's stand. Its cable management feature keeps everything tidy, and the design adds a sophisticated touch to my workspace. Ideal for those wanting a cleaner desk or elevating their work environment.”
— Male, 20s

- [PLAUD] AI Voice Recorder PLAUD NOTE

“It can be awkward to take notes at social gatherings, but with this device, I can record discreetly and even transcribe notes quickly. It’s unobtrusive placed on the table. I recommend it for anyone who frequently attends meetings or interviews.”
— Male, 20s

- [MAGICRAVEN] 16-Inch 2.5K Mobile Monitor

“The 2K resolution is perfect when using it as a secondary screen next to my MacBook. It works excellently as a gaming monitor too, with a balanced cost performance. This is a great option for anyone needing a portable display for both work and gaming.”
— Male, 30s

Conclusion

The survey results shed light on the current trends and preferences of young adults, showcasing a shift towards technology and gadgets that enhance productivity and comfort at home. These insights not only reflect consumer satisfaction but also highlight the importance of investing in quality products that meet modern lifestyle needs.

For those interested in more detailed results from this survey, further information can be found on Rank King’s official website.

About Rank King

Rank King is an information service that aims to simplify your shopping experience by extensively researching products and collating essential data. Through an exclusive database and consumer feedback, Rank King suggests products tailored to individual needs, ensuring a fun and straightforward shopping experience.