Celebrating Next-Gen Leadership: Momoko Kameyama Recognized by Campaign Asia-Pacific

Celebrating Innovative Leadership in Asia's Marketing Sphere

In a significant recognition for emerging leaders in the marketing sector, Momoko Kameyama, the Managing Director of Material Links, was recently selected as one of the honorees in Campaign Asia-Pacific's esteemed '40 Under 40 2025' list. This accolade is a testament to her remarkable contributions that go beyond traditional public relations, pioneering new avenues in social commerce and e-commerce while demonstrating exceptional business acumen and leadership.

Material Group, headed by CEO So Aozaki, had announced this exciting news, marking a milestone not just for Kameyama but also for the entire marketing field in Asia. Since joining Material Group as a fresh graduate in 2015, Kameyama's career has seen a meteoric rise. Within just four years, she became the youngest manager in her company and, by 2023, she had already ascended to the role of General Manager, making her the first woman to hold this prestigious position. Her dual role as the Managing Director of Material Links, a subsidiary established in 2025, underscores her dynamic leadership capabilities.

Kameyama's approach to business transformation has set her apart. She does not merely address client challenges; she redefines them by creating entire markets and innovative business initiatives rooted in PR strategies. Under her stewardship, Material Links has integrated creator insights with marketing strategies, establishing itself as a trailblazer in the next-generation social commerce space. A notable achievement includes their groundbreaking launch of TikTok Shop for discovery e-commerce. On the very first day of its domestic rollout, their featured products sold out, reflecting the significant engagement Kameyama and her team have cultivated among audiences, translating to impactful purchasing behaviors.

Central to Kameyama’s philosophy is the belief in fostering a two-way dialogue between brands and consumers. Instead of one-way marketing that merely broadcasts messages, her vision emphasizes collaboration with influencers and consumers to share values and extend the appeal of products. This innovative approach not only enhances brand visibility but also strengthens the emotional connections that brands have with their target audiences.

The '40 Under 40' initiative identifies and celebrates the most outstanding talents under the age of 40 in the Asia-Pacific region, spotlighting leaders whose strategic thinking breaks the mold, those who demonstrate a commitment to benefiting the industry, and those with the potential to enact transformative change. This award is widely recognized as a vital barometer for assessing the next generation of industry leaders who shape the future landscape.

Material Links specializes in creating new purchasing experiences that leverage social media and influencer platforms. By combining PR thinking with creative strategies, the company is dedicated to increasing empathy and actionable engagement between brands and consumers. Their work positions them at the forefront of the evolving e-commerce landscape, providing innovative marketing support that responds to the modern consumer's needs and behaviors.

As a member of the Material Group—a dedicated organization that comprehensively supports various facets of business communication—Kameyama's achievements resonate with the group's vision, 'Switch to Red,' which signifies igniting passion in individuality and redefining values and common beliefs to invigorate the world.

The hallmark of Kameyama’s leadership is her ability to navigate and innovate within the complex realms of public relations and commerce. By ensuring that Material Links remains at the cutting edge of marketing, she exemplifies what it means to be a leader in today’s fast-paced, ever-changing landscape.

For those eager to learn more about the '40 Under 40' program and its commitment to unveiling Asia-Pacific's brightest marketing talents, further details can be found at the official website Campaign 40 Under 40. Kameyama's story serves as inspiration for aspiring marketers and leaders looking to make their mark in the industry.