#Japan #Tokyo #dentsu PR #Brand Communication #AMP BRAND HOUSE

Launch of AMP BRAND HOUSE

Dentsu PR Consultancy, based in Minato-ku, Tokyo, has officially announced the launch of AMP BRAND HOUSE on December 4, 2025. This production studio focuses on elevating corporate content delivery by applying insights from both PR and media perspectives. The goal is to transform corporate messaging into socially impactful values that resonate with audiences.

What is AMP BRAND HOUSE?

AMP BRAND HOUSE adopts a dual-faceted approach: sharpening narratives through PR methodologies and delivering them via media channels. By concentrating on the ‘Owned’ space within the PESO model (Paid, Earned, Shared, Owned), the studio integrates the execution capabilities of PR planners with editorial insights gathered through its operations. This synergy allows AMP to create communications that provoke awareness and inspire action—elements that artificial intelligence struggles to conceptualize. The concept of ‘narrative value’ involves reinterpreting the facts a company wishes to convey in a manner that resonates with society and compels the audience to engage and share.

Background Behind Establishing the Brand House

In an era saturated with information, merely sharing corporate facts is insufficient in generating empathy or prompting action from the audience. AMP aims to elevate corporate realities into compelling storylines that engage public sentiment and drive behavior changes, ultimately enhancing corporate value. By merging PR’s strength in crafting narratives with media’s expertise in delivering engaging experiences, AMP seeks to transform corporate messaging into social empathy, thereby increasing user engagement and enhancing corporate value.

Core Strengths and Value Proposition

At AMP BRAND HOUSE, information is meticulously curated through both PR and media perspectives. This dual approach guarantees outputs that align with user needs. More than just content creation, the studio proposes strategic distribution plans that consider information flow structures, coupled with data-driven improvement recommendations. This comprehensive support service fosters continuous engagement that cultivates a cycle of ‘empathy, action, and trust’ in brand communications.

A team composed of editors, PR planners, and designers from diverse backgrounds forms a significant advantage, enabling them to design ‘narrative value’ from multiple angles.

PR Perspective: Connecting Value with Society

Determining what brands should voice (i.e., facts and significance) while intertwining these narratives with social issues and trends is central to building compelling brand stories. The studio designs communication strategies that craft messages into ‘narrative values’—transforming corporate visions into tangible societal benefits.

Media Perspective: Transforming Value for Users

Addressing the question of how to convey the messages requires exploring information design and tone from a media editing standpoint. The content is crafted in ways that evoke empathy and prompt users to act, with cohesive direction in its structure, design, and delivery methods—effectively transforming corporate voices into ‘shareable experiences’ within society.

Deliverable Solutions

1. Owned Media Creation: Strategies to enhance corporate value through well-structured owned media that resonates with audiences. Leveraging data and past achievements, they design owned media that showcases a brand’s identity to foster a positive reception.

2. Landing Page (LP) Development: Crafting strategic LPs that encourage user actions such as applications, purchases, and shares by integrating PR insights and media design expertise.

3. Content Creation: Employing PR skills and editorial capability to craft compelling stories, optimizing structure, tone, and presentation to guarantee impactful messaging.

4. Fact Book Production: Combining corporate facts with PR perspectives to present multi-faceted branding opportunities, creating content that garners media interest and delivers trust and relevance.

5. Video Production: Visualizing feelings and information in an accessible format, designed to evoke responses that encourage user engagement post-viewing.

6. Event Planning: Providing comprehensive event support from ideation to execution, ensuring that events serve as platforms for ongoing information circulation.

7. Social Media Consulting: Leveraging PR’s view of societal trends and media insights on user psychology to amplify User-Generated Content (UGC).

Future Developments

As AMP BRAND HOUSE strengthens its support framework based on corporate social significance and purpose, it aims to foster new collaborative experiences among companies, media, and consumers, revolving around the novel concept of ‘narrated brand communication.’

About AMP

AMP is a digital platform targeting young business professionals, delivering insights on business and societal trends. It encompasses various domains, encouraging readers to reflect on their careers and businesses, presenting innovative perspectives for a better future.

About Dentsu PR Consultancy

Dentsu PR Consultancy has been a strategic partner for an extensive array of clients—the government, corporations, and organizations—focused on reputation management since its establishment in 1961. Through data analysis and insights, its mission is to foster social innovation via content and design tailored to effective information circulation.