CROCO Launches New Service 'yori-co' for Personalized EC Product Descriptions
CROCO Corporation, based in Shibuya, Tokyo, has officially launched its latest service 'yori-co', designed to optimize product descriptions on e-commerce websites based on the unique personas of site visitors. Recognizing that every customer has different interests, motivations, and purchasing triggers, CROCO has developed 'yori-co' to enhance customer engagement and increase sales conversion rates (CVR) by presenting tailored product information.
Traditional e-commerce platforms often present the same product descriptions to all visitors, regardless of their individual needs. This generalization can lead to a disconnect between the customer and the product, potentially harming the customer's intention to purchase. By leveraging advanced technology, CROCO aims to address this issue by personalizing the shopping experience in a significant way.
Utilizing proprietary patented technology (Patent No. 7572092), 'yori-co' automatically estimates the persona of each site visitor based on their browsing history and behavior. After analyzing this data, 'yori-co' selects the most appropriate product description from a predefined set, creating an experience akin to having a skilled salesperson guiding the customer through their shopping journey. This personalized approach aims to resonate deeply with each visitor, thereby enhancing product appeal and fostering a stronger desire to make a purchase.
1. Automated Persona-Focused Descriptions: By automatically displaying tailored text that aligns with the persona of the visitor, 'yori-co' makes each customer feel understood. This level of personalization helps keep them engaged and increases the likelihood of purchase.
2. Boosting Conversion Rates: With more appealing language that resonates with individual visitors, customers are more likely to view products as relevant to them, thereby improving the overall CVR for the e-commerce site.
3. Easy Implementation and Free Trial Options: 'yori-co' can be quickly set up by registering on CROCO's business tools platform, 'EDITECH HUB', and embedding a simple tag into the website. The service offers a free plan allowing up to five products, making it accessible for small e-commerce enterprises eager to test its effectiveness.
Currently, 'yori-co' has been made compatible with certain themes from popular e-commerce platforms like BASE, Shopify, and E-Store. Looking ahead, CROCO is committed to rapidly expanding compatibility with more themes and platforms, ensuring that a wider range of online business owners can benefit from this innovative service.
CROCO remains focused on enhancing communication between businesses and customers by harnessing AI technology and expertise in content creation, continually seeking to develop solutions that facilitate better engagement in the digital marketplace.
Understanding the Problem
Traditional e-commerce platforms often present the same product descriptions to all visitors, regardless of their individual needs. This generalization can lead to a disconnect between the customer and the product, potentially harming the customer's intention to purchase. By leveraging advanced technology, CROCO aims to address this issue by personalizing the shopping experience in a significant way.
Cutting-Edge Technology Behind 'yori-co'
Utilizing proprietary patented technology (Patent No. 7572092), 'yori-co' automatically estimates the persona of each site visitor based on their browsing history and behavior. After analyzing this data, 'yori-co' selects the most appropriate product description from a predefined set, creating an experience akin to having a skilled salesperson guiding the customer through their shopping journey. This personalized approach aims to resonate deeply with each visitor, thereby enhancing product appeal and fostering a stronger desire to make a purchase.
Key Features of 'yori-co'
1. Automated Persona-Focused Descriptions: By automatically displaying tailored text that aligns with the persona of the visitor, 'yori-co' makes each customer feel understood. This level of personalization helps keep them engaged and increases the likelihood of purchase.
2. Boosting Conversion Rates: With more appealing language that resonates with individual visitors, customers are more likely to view products as relevant to them, thereby improving the overall CVR for the e-commerce site.
3. Easy Implementation and Free Trial Options: 'yori-co' can be quickly set up by registering on CROCO's business tools platform, 'EDITECH HUB', and embedding a simple tag into the website. The service offers a free plan allowing up to five products, making it accessible for small e-commerce enterprises eager to test its effectiveness.
Pricing Plans and Usage
- - Free Plan: $0/month - Managing up to 5 products with fixed persona functionality.
- - Small Plan: $2,980/month - Managing up to 30 products with additional persona features.
- - Medium Plan: $9,800/month - Managing up to 100 products with expanded persona access.
- - Large Plan: $29,800/month - Managing up to 500 products with unlimited persona functionality.
- - Enterprise Plan: Custom pricing consult.
Future Prospects
Currently, 'yori-co' has been made compatible with certain themes from popular e-commerce platforms like BASE, Shopify, and E-Store. Looking ahead, CROCO is committed to rapidly expanding compatibility with more themes and platforms, ensuring that a wider range of online business owners can benefit from this innovative service.
CROCO remains focused on enhancing communication between businesses and customers by harnessing AI technology and expertise in content creation, continually seeking to develop solutions that facilitate better engagement in the digital marketplace.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.