Sukiya x Gundam Collab
2025-11-11 03:21:05

Sukiya and Gundam Unite for a Sparkling Collaboration from November 2023!

Sukiya Launches Exciting Gundam Collaboration Campaign



From November 18, 2023, Sukiya, a popular beef bowl chain in Japan, will launch a collaboration campaign with the anime Mobile Suit Gundam GQuuuuuuX titled "Kono Hitotoki, Kirakira" (This Moment, Sparkling). The campaign is set to provide fans and diners with a unique experience, combining the joys of delicious food with the captivating world of Gundam.

Campaign Overview


The campaign kicks off at 9:00 AM on November 18, running until December 26, 2023, at approximately 1,962 Sukiya locations across Japan. However, please note that the program will not be available at the Danggazaka SA Downhill Store. During this collaboration, customers will be greeted by original characters enjoying their meals within the restaurant, enhancing the overall dining atmosphere.

Exclusive Merchandise


Customers ordering from the special campaign menu will receive exclusive merchandise including original stickers and A5 clear files. This includes a unique M.A.V. Topping Set featuring exciting combinations like Yamakake & Okra and Negi & Mentai Mayo that can be added to any main dish. Specifically, for every M.A.V. Topping Set ordered, customers will receive one piece of original merchandise.

  • - Campaign Phases
- Phase 1: November 18, 9:00 AM - December 5, 9:00 AM (Collectible Original Stickers – Six Designs)
- Phase 2: December 5, 9:00 AM - December 26, 9:00 AM (Collectible Original A5 Clear Files – Eight Designs)

Customer Guidelines


Customers are reminded that purchases made for resale, bulk purchases beyond reasonable limits, or orders via delivery services do not qualify for the campaign's gifts. Orders should strictly be made in-store to avoid over-purchasing that could lead to food waste and ensure a fair experience for all. Understanding and cooperation are greatly appreciated.

Original In-Store Broadcasts


To make the dining experience even more special, in-store broadcasts featuring characters from the anime will be played during the campaign. Characters Machu and Shuji will introduce the campaign highlights, making it an audio-visual feast unique to Sukiya locations.

  • - Broadcast Period:
- November 18, 2023, 9:00 AM - December 26, 2023, 9:00 AM
- Broadcasts occur hourly at approximately 15 minutes past the hour (some exclusions apply).

Follow and Share for Exclusive Coupons


The excitement continues on social media with a follow and repost campaign on Sukiya's official account. Through this social media activity, participants have a chance to win ¥4,000 worth of original meal vouchers (valid for eight ¥500 vouchers).

  • - Eligibility and Timeline:
- Follow Sukiya's official X account @sukiya_jp and repost eligible posts between November 18, 10:00 AM, to November 24, 11:59 PM.

What is Gundam GQuuuuuuX?


"Mobile Suit Gundam GQuuuuuuX" tells the story of high school girl Amate Yuzuriha, who lives peacefully in a space colony until she encounters a girl named Nyan. This fateful meeting pulls her into illegal mobile suit dueling competitions known as Clan Battles. Using the entry name "Machu," Amate pilots the GQuuuuuuX and battles her way through intense competitions. Simultaneously, mysterious mobile suits dubbed "Gundam" and their pilot Shuji appear, heralding a new era in their world.

For more information on the campaign, please visit the official campaign site.

Don't miss this exciting opportunity to enjoy great food and exclusive Gundam goodies at Sukiya!


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Topics Consumer Products & Retail)

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